March 5-7, 2018 | The Paris, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Monday | March 5

8:00 AM – 12:00 PM
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Partnership Marketing Workshop: Win, Win, Win with Strategic Partnerships

Room: Champagne 3 & 4
Join WorkBook6’s Founder and CEO, JT Benton for a workshop built exclusively around forging partnerships that can deliver the growth and economic outcomes we’re all seeking more of. JT will be joined by CEOs, CMOs and Business Development professionals from top US brands, publishers and membership groups. Broken into chapters, this workshop will cover everything one needs to know to build more revenue impacting partnerships.

For more information on this workshop, visit: http://bit.ly/2ikT9B4

Note, workshop available only to pre-registered Total Access Pass Holders
Moderated By:
8:15 AM – 9:00 AM
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Partnership Marketing Workshop Session 1: The Power of Three--Aligning Advertisers, Publishers and Customers

Room: Champagne 3 & 4
Join InsuraMatch CEO Marc Buro and WorkBook6 Founder & CEO JT Benton as they discuss how publishers and advertisers can align to drive sustainable growth for each side, while providing the highest possible utility to the consumer. This session will feature an overview of important partnership phases, including discovery, diligence and engagement formats. Brands and advertisers hear useful tips around how to select the right publisher partner, while publishers can benefit from perspective around monetization and engagement format. Everyone can gain insight around constructing a deal that is ultimately beneficial to everyone – especially consumers.
Presented By:
9:00 AM – 9:40 AM
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Partnership Marketing Workshop Session 2: From Likes to Leads--Leveraging Facebook Lead Ads for Customer Acquisition

Room: Champagne 3 & 4
Facebook changed the way companies reach and engage customers. Like, forever. This isn’t just true for awareness and branding efforts; Facebook’s lead ads product has also helped many direct response brands win big. Join Sona Parikh from Facebook and Active Prospect CEO Steve Rafferty for an overview the lead ads product and a deep dive into how brands and agencies are profitably deploying it. This session will cover not only the medium, but also technology components which help marketers get the most out of their investment. We will also include key advertiser insights. This first-party knowledge and best practice content will help ease the learning curve for those new to this product as well as provide new perspectives for anyone already active in the channel.
Presented By:
9:40 AM – 10:15 AM
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Partnership Marketing Workshop Session 3: In Sickness and In Health--Managing Risk in the Supplementary Medicare Marketplace

Room: Champagne 3 & 4
Join SVG CMO Alex Allen and JT Benton Founder and CEO of WorkBook6 as they discuss how the supplementary Medicare industry can anticipate, and ultimately overcome, uncertainty and confusion in a crowded customer acquisition marketplace. From rising (and lowering…and rising) CPAs, to deals based on everything from new quotes to new policies, this session will include the variety of stages of the SVG's go-to-market strategic partnership (from inception to today), how to select the right markets, and how to construct a deal that is ultimately beneficial to everyone – especially your customers.
Presented By:
10:30 AM – 11:10 AM
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Partnership Marketing Workshop Session 4: Banking on Partnerships--Exploring a National Lender's Partnership Perspective

Room: Champagne 3 & 4
In several advertising categories, the lead generation marketplace has seen significant consolidation in the last 36 months. Nowhere is this more evident than the mortgage market, where today, a mere handful of large publishers control much of the commercial activity. When this happens, the path for growth can become more complex. Join Chad Cronk and Dan Stevens from NBKC Bank to hear how this nationwide lender is placing a priority on forging partnerships to combat this consolidation. Chad will draw on his firm’s significant experience serving large membership organizations and forming win-win engagements with strategic partners. This session will include key insights on the firm’s ‘partner-first’ mentality, along with an open discussion of the bank’s perspective toward strategic engagement formats. It’s not just for lenders – this content will be very useful for any company facing a similar marketplace dilemma. The audience will walk away with real-world examples of leveraging partnerships as a diversification lever.
Presented By:
11:10 AM – 11:50 AM
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Partnership Marketing Workshop Session 5: Hidden in Plain Sight--How a Secondary Revenue Strategy Creates Big Wins

Room: Champagne 3 & 4
Here’s a riddle: what do social media, paid search, display advertising and lead generation all have in common? They rely on auction formats to sell their product. That means that when a brand wants to play, a brand has to pay. But what if there were another way? Join Motus CEO Craig Powell and WorkBook6 Founder & CEO JT Benton as they discuss how strategic partnerships can help ease brands’ dependence on paid media channels for customer acquisition. The two will discuss how Motus, a leading workforce telematics company, creates thousands of customer engagement and acquisition opportunities for partners while staying entirely true to the firm’s promise to its customers.
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