March 4-6, 2019 | The Mirage, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Monday | March 5

8:00 AM – 12:00 PM
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Content Marketing Workshop: How to Create & Amplify Content that Converts

Room: Versailles 1 & 2
As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide honest and helpful content that answers these questions and solves problems are the ones winning today. This workshop hones in on the importance of content coverage across all stages of the customer journey – Awareness, Evaluation, and Decision so you can outperform your competitors by accurately aligning content to your audience’s questions, problems, and goals at each stage of the journey.

For more information on this workshop, visit:

Note, workshop available only to pre-registered Total Access Pass Holders
Presented By:
  • Erik Solan, Director of Amplified Content, Vertical Measures
  • Drew Eastmead, Director of Coaching & Training, Vertical Measures

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