March 5-7, 2018 | The Paris, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Tuesday | March 6

1:30 PM – 2:20 PM
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Don’t Trade Babe Ruth: 5 Pitfalls to Avoid in Digital Marketing

Room: Champagne 3 & 4
In 1920, Red Sox owner Harry Frazee traded Babe Ruth to the Yankees for $125,000. The rest is history: “The Babe” led the Yankees to 4 World Series wins while the Red Sox languished for almost 100 years. Are you in danger of making a Babe-Ruth-trade-level error with your digital marketing? This session will show you the 5 most common ways businesses sabotage their digital marketing, and, more importantly, specific things you can do to avoid them. Join Jim McKinley, co-founder of 360Partners and long-time industry veteran, for a lively session where he will share case studies and help your steer clear of each pitfall to keep your business off the path of adversity.

Attendees will leave this session with specific things to do so they can avoid:
• Spending that’s not aligned with strategy and business goals
• Only marketing to current customers
• Failing to remove friction
• The paradox of the “good enough”
• The “shiny ball syndrome”
Presented By:
2:30 PM – 3:20 PM
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Everyday Behavioral Science for Conversion Optimization

Room: Champagne 3 & 4
The days of "Launch and See" campaigns are behind us. When behavioral data was expensive and time-consuming, this approach was justified. Today, you can answer almost any question you have about a campaign right from your desk, before you launch. Join Brian Massey of Conversion Sciences as he shows you how to integrate behavioral science into your daily campaign development with specific tools and techniques.

Key Takeaways:
• Develop a better understanding of your audience, its needs, and its behaviors
• Launch campaigns with greater understanding and precision
• Use the data from your results more efficiently for future tests

Presented By:
4:20 PM – 5:00 PM
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Optimizing Your Content: Demonstrating Tangible ROI by Analyzing Real-World Digital Marketing Examples

Room: Champagne 3 & 4
Using your website to drive leads and meaningful ROI requires a thoughtful digital strategy. It’s no longer enough to simply optimize your content for the search engines, or just optimize the online experience for your customers. You have to do both. Don’t miss this session for real-world examples of successful digital strategies that are rooted in a consistent content marketing philosophy, but differ in online tactics.

This session will take a deep dive into different case studies of local and national businesses who have seen dramatic results with their Digital Marketing efforts. You will learn how to:
• Roll out a winning digital strategy
• Use content to your advantage
• Measure your online success
• Emulate other organizations who are succeeding online

Join Drew Eastmead, Director of Coaching and Training at Vertical Measures, and Joe Bockerstette, Partner at Business Enterprise Mapping, for a session that will explore real-world collaboration and how to be successful with your own content strategy, website planning, paid media and more.
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