March 5-7, 2018 | The Paris, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Tuesday | March 6

1:30 PM – 2:20 PM
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Buying & Selling: The 2018 Mortgage Marketing Playbook

Room: Versailles 3 & 4
The industry is now 10 years away from the 2008 housing crisis, and the 2018 economic landscape is expected to remain favorable for housing and mortgage markets as key trends continue to drive the mortgage industry: an increase in purchase mortgage volume; cooling of rate refinance activity, and older borrowers tapping their home equity. As the percentage of consumers expecting a digital approach for the financing process rises, lenders large and small are striving to offer a branded experience to differentiate themselves amongst the pack. And when it comes to getting leads for mortgage lenders, marketers need to keep in mind that the selection process can be long, complex and ever changing. Join industry marketing leaders and the biggest mortgage lead buyers discuss flipping the challenges of today into solutions to keep your business thriving and focused on customers of tomorrow.

Key Takeaways:
• Explore ways to maintain a competitive advantage in 2018 as more lenders are relying on innovative technologies and marketing to differentiate
• Learn about the ways the lead generation industry is advancing technology in the mortgage market
• Discover the best ways to communicate to different customers via mobile and digital platforms to work leads
• Hear from lead buyers on what programs are thriving
Moderated By:
  • Chris Backe, CRM Account Executive, Velocify by Ellie Mae
Presented By:
2:30 PM – 3:20 PM
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EDU Lead Gen – The Next Gen

Room: Versailles 3 & 4
Wondering what The Next Generation of EDU Marketing will entail? The last few years have been filled with change, speculation and consolidation for both education and lead generation. The regulatory environment has often been difficult to understand and interpret. Technology and data analysis have helped to keep current with the ever-changing environment. Gaps in marketing needs were filled by third-party partners that developed an effective product or service. Join our panel of EDU lead buyers to discuss how the industry has transformed in recent years and how they and their marketing partners have adapted. We will discuss topics that include Compliance, Student Intent, Conversion Metrics, Technology and Analytics. Our subject matter experts have effectively navigated through these industry changes and will speak first-hand about how they’ve evolved their businesses to remain successful while ensuring the student remains the primary focus. Anyone involved in EDU Lead Generation will benefit from the school’s perspective on the evolution of their marketing efforts and how they plan to sustain their successes.

Key Takeaways:
• Learn what has changed from the school’s perspective and how to accommodate
• Obtain an overview of the entire sales funnel and the technology used to monitor
• Understand what the future holds for EDU Marketing based on the perspective of the Lead Buyers

Moderated By:
  • Joe Laskowski, Managing Partner and Chief Marketing Officer, Higher Ed Growth
Presented By:
  • Deborah Solmor, VP, Deputy General Counsel, Litigation and Chief Compliance Officer, Career Education Corporation
  • Esther Duong, Senior Director of Marketing, International Education Corporation
  • Kolin Porter, Vice President of Product Innovation, EDUMaximizer
4:20 PM – 5:00 PM
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Insurance Lead Gen: Unlock Lead Potential and Avoid TLS

Room: Versailles 3 & 4
Agent fatigue is real and, if left unchecked, it can erode your sales team’s confidence in the quality of your lead stream, before long all you are hearing is "TLS - These Leads Suck." Using automated technology to deliver leads with accurate prioritization information can help your agents know which leads are more likely to become customers and which leads are more likely to become their BEST customers. In this session, leading insurance marketers will discuss the importance of real-time solutions that deliver on the promise of quality leads.

Key Takeaways:
• Discover how transparency on lead origin/history and identity validation can effectively filter out lesser quality leads
• Learn about solutions that identify existing customers and duplicate leads
• Discover solutions that prioritize the leads most likely to result in a quote and policy using insurance-specific lead scoring
• Understand how leads can be prioritized and routed to the optimal sales channel and resource – ultimately making your agents happy

Moderated By:
  • Stephen Guerra, Director Acquisition & Retention, LexisNexis Risk Solutions
Presented By:

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