March 4-6, 2019 | The Mirage, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Tuesday | March 6

1:30 PM – 2:20 PM
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Get a Second Chance to Make a First Impression with Email Retargeting

Room: Versailles 1 & 2
Recent studies indicate that a whopping 98% of visitors leave a website without converting on their first visit. Traditional display retargeting to these visitors generates average click through rates of 0.1%, sending only a fraction of them back to a marketer’s site. Leveraging email to get these prospects back is ideal; however, the problem is that marketers don’t have the email address or the permission needed to mail. New solutions are able to recognize these anonymous website prospects, and by working with trusted publishers, they subsequently deliver an email to the prospect on behalf of the original marketer.

Key Takeaways:
• Learn how marketers are capturing the attention of previous website visitors, even without having their email addresses
• Discover the new order of email retargeting and best practices for executing it well, while educating the consumer
• Find out how marketers are using the email channel to reach bottom-of-the-funnel prospects and are achieving retargeting engagement rates 500x the industry average

Presented By:
2:30 PM – 3:20 PM
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Creation Coalition: How a Powerhouse Brand Built its Own Acquisition Ecosystem

Room: Versailles 1 & 2
For most direct response brands, unit economics come down to acquisition costs and lifetime value. Divide the latter by the former, and you’ll know the business’s general health. Simple, right? Not always. In hotly competitive advertising categories, the outcomes have grown increasingly lopsided. As customer acquisition costs continue to rise in these categories, lifetime values have actually fallen for many marketers. Brands now face the daunting challenge of figuring out what to do when their advertising returns stop justifying the investment. For LightStream, a division of SunTrust Bank, the answer has been to strategically partner and build a new ecosystem. Join Todd Nelson of LightStream and WorkBook6’s JT Benton as they discuss LightStream’s innovative, closed-loop real estate partnership program. Designed to captivate and serve the nearly 20% of Americans who move homes each year, LightStream’s approach represents a massive shift in the way they acquire and retain customers.

Key Takeaways:
• Understand how disparate goals can captivate a common audience across verticals and industries to ensure a true win-win-win scenario
• Discover the value of building a customer-centric (including UX and UI) hub supported by content and relevancy, not just commercial offers
• Learn how strategic partnerships can help overcome challenged unit economics while preserving the customer experience

Presented By:
4:20 PM – 5:00 PM
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4 Top Secrets to Printing Money from Your Hard-Earned Leads (a Case Study with Epson America)

Room: Versailles 1 & 2
Did you know that 1/3 of companies completely ignore their inbound leads? Or that 2/3 simply give up after 2 or fewer attempts to reach them? It’s true, and it may be happening in your organization too. But in this lively discussion, you’ll learn how innovative B2C and B2B companies such as Epson America have cracked the code and identified the 4 top secrets to doing it the right way. Join Chris Nickel of Epson and Gary Gerber of Conversica as they present the latest research, and explain what practices are strong predictors of success or failure with inbound leads.

Key Takeaways:
• Discover research-based best practices for boosting lead conversion rates, with or without automation
• Understand how Artificial Intelligence is revolutionizing companies’ ability to engage prospects
• Learn how to optimize lead acquisition processes and salespeople’ time spend, to maximize ROI on hard-earned inbound leads
Presented By:
  • Gary Gerber, Senior Director, Head of Product Marketing, Conversica
  • Chris Nickel, Senior Manager, B2B Marketing, Epson America Inc.

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