Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.
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Tuesday | March 6
Get a Second Chance to Make a First Impression with Email Retargeting
• Learn how marketers are capturing the attention of previous website visitors, even without having their email addresses
• Discover the new order of email retargeting and best practices for executing it well, while educating the consumer
• Find out how marketers are using the email channel to reach bottom-of-the-funnel prospects and are achieving retargeting engagement rates 500x the industry average
Creation Coalition: How a Powerhouse Brand Built its Own Acquisition Ecosystem
• Understand how disparate goals can captivate a common audience across verticals and industries to ensure a true win-win-win scenario
• Discover the value of building a customer-centric (including UX and UI) hub supported by content and relevancy, not just commercial offers
• Learn how strategic partnerships can help overcome challenged unit economics while preserving the customer experience
4 Top Secrets to Printing Money from Your Hard-Earned Leads (a Case Study with Epson America)
• Discover research-based best practices for boosting lead conversion rates, with or without automation
• Understand how Artificial Intelligence is revolutionizing companies’ ability to engage prospects
• Learn how to optimize lead acquisition processes and salespeople’ time spend, to maximize ROI on hard-earned inbound leads