March 5-7, 2018 | The Paris, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Wednesday | March 7

9:00 AM – 9:45 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

The Great Clips Customer Journey: Consumer Engagement through Smarter Data Analysis

Room: Champagne 3 & 4
How can a fast-growing retailer – or any enterprise -- thrive in an age of disruption? Through data, smartly applied around customer lifecycles. Salon retailer Great Clips’ customer journey strategy is designed to devise and implement corporate and franchise integrated marketing programs that incrementally and profitably increase customer visits using targeted, timely promotions across channels, by creating a discipline and infrastructure for first-party and third-party data analyses and “applied learning.” Find out how Great Clips segments and markets to customers and uses third-party data to select “best” prospects to match with creative that resonates with each customer/prospect before implementing 1:1 marketing programs with franchisee participation.

Key Takeaways:
• Understand how cross-channel data & analytics can be deployed to devise consumer marketing strategies for three defined objectives: customer acquisition, customer growth and win-back
• Understand the infrastructure requirements – technologies and partners -- used to inform and plan advertising/marketing campaigns using a dashboard of activity across a retail-franchise model
• Know what creative assets can be differentiated cost effectively for 1:1 messaging

Presented By:
10:50 AM – 11:25 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Why Leads Convert: Research on High Quality Conversions

Room: Champagne 3 & 4
Consumers are individuals, and they enter the buyer’s journey with different emotional, psychological and behavioral biases and predispositions. But what factors do good leads have in common? We conducted original research to sift through state-of-mind and emotional factors that contribute to behaviors at various stages of the consumer buying cycle. We’ll dive into the top takeaways, evaluating the factors that define a high-quality lead, what it is that makes those leads ultimately convert and the latest data on when and how shoppers use online reviews to make purchasing decisions. We’ll also offer updated, data-based best practices to help your company leverage Reputation Marketing to attract and convert the right people at the right time.

Key Takeaways:
• Get the latest research-based data on why consumers become leads
• Learn about integrating Reputation Marketing with Sales for data-driven lead generation
• Discover how to leverage key consumer insights to drive leads

Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

IdeaShare – Let’s Talk Data & Customer Insights: Sharing Evolving Data Uses, Trends in Data Related to Personalization and Improved ROI

Room: Champagne 3 & 4
Now it’s your turn to join the conversation! This is your Call to Action to join the discussion at LeadsCon as we invite you to this highly interactive session with your peers. Come join us for an engaging discussion with everyone in the room where you can share ideas and experience, discuss problems and solutions, opportunities and more. Most organizations agree that there is a significant amount of data around customer insights, both internal (past transaction data, demographic data and financial customer health data) and external (3rd party-sourced behavioral data and contact verification data). But with all of these data points available for each consumer, how do you leverage the best combination of data to drive personalization and improve ROI? Join Lauren Dickstein of Jornaya and Karis Koehn of SoftVu as they help guide the conversation around the challenges and best practices that leading brands from a variety of industries are facing today. Don’t miss this opportunity to learn from your colleagues and help drive the discussion for what’s happening in the Leads market today.
Presented By:
1:00 PM – 1:50 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Crunching the Data: Projection Modeling and Forecasting

Room: Champagne 3 & 4
Marketing can be something your audience wants, but finding the right mix is a challenging puzzle. There’s huge opportunity for brands to play useful and positive roles in their customers’ lives. Successful marketing is no longer predicated on interruptions or buying power dictated by large budgets and purchased views. This session will share how, when the right media mix is applied, your brand could experience considerable lift in lead volume and conversion rates. Join us as we analyze marketing mix strategies that work.

Key Takeaways:
• Learn how to design strategies and experiences that help your brand connect with customers
• Recognize what media mix strategies work to optimize lead volume
• Understand how media sources work together to help predict the future of your marketing
• Gain tips in positioning your brand to deliver helpful marketing during your customer’s moment of need

Presented By:
2:00 PM – 2:25 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Make It All About Them: Personalization Drives Stronger Lead Generation

Room: Champagne 3 & 4
In today's digital world, it is easy to succumb to automation overload. To drive successful leads that will convert into customers, marketers needs to relate to them and understand their needs. People-based marketing powered by self-declared data solves for this by enabling the marketer to personalize their communication and thus, cut through the clutter, and connect with consumers in a way that sparks interest, increases intent and drives conversions at a massive scale. In this session, senior brand leaders will talk about how they utilize data to personalize their offers, drive higher engagement, increase intent and deliver high return on investment.

Key Takeaways:
• Discover how to leverage key consumer insights to drive leads
• Understand the importance of personalizing messages in order to increase engagement
• Learn how to incorporate personalization into your lead generation strategy
Presented By:
  • Daryl Colwell, Senior Vice President, Fluent
  • Debbie McKean, CMO & Chief Consumer Experience Officer, Oasis Financial
  • Amy Myers, Vice President Business Development, Ovation Credit Services
2:35 PM – 3:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Delivering High Quality Leads in Today's On-Demand Economy

Room: Champagne 3 & 4
As consumers' expectations for increased speed and personalization in their purchase processes continue, it is critical that lead aggregators and brands have sub-second access to high-quality lead profiles. Today’s lead aggregators and brands are challenged to leverage data solutions in new ways that help optimize lead qualification, drive more conversions and offer seamless integration and automation. This session will explore how lead aggregators are utilizing data to improve the inbound lead qualification process.

Key Takeaways:
• Discover how to identify and define lead personas and archetypes
• Learn how personas and archetypes can impact the automated lead routing process
• Gain insight into how lead aggregators and brands are using intelligence to improve lead conversion and ROI, while maintaining compliance
• Learn the types of data most impactful to the inbound lead qualification process
• Identify ways to use data to retarget and turn a “no” into a “sale”
Presented By:

My Agenda

Send Me My Agenda