March 4-6, 2019 | The Mirage, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

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Wednesday | March 7

9:00 AM – 9:45 AM
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Less Leads, More Lifetime Value: Think Like a Digital Economist

Room: Versailles 3 & 4
Digital marketing, like economics, is a numbers game. However, the difference with “Digital Economist” thinking vs. a traditional digital marketing mindset is that it leads you on a path to measure success in terms of lifetime value, not volume alone. It also ensures you remain fanatically focused on targeting, reaching, engaging and converting only the most profitable customers for your business. In this session, Katy Keim, CEO of LQ Digital and Christina Martin, Executive Director of Marketing for USAA’s Residential Real Estate Group will share their insights into this mindset and why it makes sense for maintaining your brand in today’s multi-channel environment.

Key Takeaways:
• Discover what it means to think like a Digital Economist
• Find out why seeking out the most profitable customers (measured by customer lifetime value) should be a marketer’s first and only priority
• Learn how USAA has use this mindset shift to make their lead generation and conversion efforts more efficient and effective

Presented By:
9:55 AM – 10:40 AM
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LeadsCon MasterClass with Zeta Global: We Know Your Customers, You Just Don’t Have Them Yet; Valuing Customer Engagement

Room: Versailles 3 & 4
Every brand’s customer was once a prospect. As consumers, we have all been unaware or unengaged with a brand until the moment they caught our attention with an offer, product or message and we became a part of the brand’s family. Acquisition should be connected to the customer lifecycle at the earliest stage of the customer journey. Successful acquisition must be built on personalization, from initial contact through each customer touchpoint. For those companies that understand the value of individual consumer engagement over channel marketing, there can be tremendous gains.

Join Eric Presbrey, President/General Manager at Zeta Global, ZX Division in a session that will reveal how customer acquisition can transform your marketing program by:
• Using CRM to drive interest/engagement
• Individually targeting consumers to reveal how likely consumers are to respond to content
• Leveraging every media channel to effectively target your communication with consumers
Presented By:
  • Eric Presbrey, President/General Manager, ZX Division, Zeta Global
10:50 AM – 11:25 AM
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Minesweeper Strategy = Innovation with Lead Gen Growth

Room: Versailles 3 & 4
Remember that one computer mine searching game that came out with early computers? You have to find hidden mines depending on numeric blocks surrounding the mines. Bring your marketing analytical minds to dive deep into innovative lead gen as Devin Hutchings of Uber takes strategy learnings from Minesweeper and shows you how he applied them to lead gen growth at Uber. Lots of testing, equations, predictive models, failures and odd channels that are not your typical lead gen source.

Key Takeaways:
• Learn how to create a testing mentality and strict guidelines
• Understand that failure is a positive that leads to bigger wins
• Find new ways to grow your lead gen and how to manage new channels
Presented By:
11:30 AM – 12:00 PM
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IdeaShare – Let’s Talk Best Lead Tactics: How to Maximize Your Lead Gen Efforts

Room: Versailles 3 & 4
Now it’s your turn to join the conversation! This is your Call to Action to join the discussion at LeadsCon as we invite you to this highly interactive session with your peers. Come share lead generation ideas and experiences, discuss landing page problems and conversion solutions, opportunities and more. Don’t miss this opportunity to learn from your colleagues and help drive the discussion for what’s happening in the Leads market today. Join Rachel Shulties of Digital Media Solutions and Erik Josowitz of All Web Leads as they help guide the conversation around the nuts and bolts of online marketing and lead generation activities.
Presented By:
1:00 PM – 1:50 PM
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The Homeowner Expectation: Satisfying the Needs of Today’s Home Services Leads

Room: Versailles 3 & 4
Qualified lead generators understand the importance of matching your homeowner flow with homeowner expectations. As homeowners’ expectations are evolving, lead gen companies need to think not only about what is working today, but what their customers are going to expect tomorrow or next year. Will an Uberfication model completely infiltrate home services or will something else entirely disrupt the industry? Join Jason Ashman of HomeExpert, Kristina Plumis of Porch and Chris Brown of CraftJack as they share their thoughts on how home services lead gen is evolving.

Key Takeaways:
• Understand changes and growth of the expectations of homeowners in lead gen
• Discover hot, upcoming trends in home services lead gen
• Learn about the (possible) future and evolution of home services

Moderated By:
Presented By:
2:00 PM – 3:00 PM
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How Two Successful Financial Services Publishers Earned the Respect of the Millennial Consumer

Room: Versailles 3 & 4
In this hosted Q&A session, we'll hear from two successful publishers who have cracked the Millennial Code in personal financial services. One uses authenticity and intention to develop deep relationships with consumers and media. The other has built the strongest online community of personal finance bloggers, creating safe places for Millennials to collab, to grow and to spend money. In this high-value, definitely-not-boring session, you'll get sharp, actionable insight that your business can put to work today.

Key Takeaways:
• Discover how to connect with Millennial audiences earnestly and effectively
• Learn how to seamlessly move into multi-channel marketing for your site
• Understand why curated guest posts might kill your business, eventually

Moderated By:
Presented By:

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