March 5-7, 2018 | The Paris, Las Vegas

2018 Program

Discover the hottest trends and innovative growth secrets from performance marketing’s brightest minds.

Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Wednesday | March 7

9:00 AM – 9:45 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Marketing to and Working with the Millennial Generation

Room: Versailles 1 & 2
Millennials are now the largest living generation in the US, representing one quarter of the population. Compared with previous generations, they're more tech savvy, more diverse, and more educated. So, how do you engage 20- and 30-somethings as your customers and your clients? Which communication channels are most effective? On which devices should you reach them? And how do you engage with them not only as customers but as good business partners? Expectations and best practices are evolving. Join us as we reveal the effective, Millennial-reaching techniques that will help you boost and solidify your lead generation.

Key Takeaways:
• Learn how to engage Millennial customers and business partners today
• Find out how to set yourself apart from your competition in attracting and retaining Millennials
• Understand what Millennials value and want to see from a brand and business perspective
• Discover how to decode your messaging to appeal to a more diverse audience

Presented By:
10:50 AM – 11:25 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Why SMS is the Newest Rising Star in Sales

Room: Versailles 1 & 2
Some would argue that no other channel is more effective at engaging and converting prospects than email. But another rising star has been quietly making its way through the ranks. A growing number of Velocify customers are telling us that SMS has evolved into one of their best sales tools. New Velocify research underscores how SMS has the potential to drive deeper relationships with today’s attention-challenged prospect. With dexterous use, SMS delivers meaningful, contextual conversations that can lead to significant conversion gains.

Key Takeaways:
• Learn about text messaging strategies that have proven most effective for high-performing sales organizations
• Understand the most important considerations for success with this underutilized sales tool
• Get practical advice on what you need to know before you text sales prospects

Presented By:
11:30 AM – 12:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

IdeaShare – Let’s Talk Compliance: Giving People What They Want

Room: Versailles 1 & 2
Now it’s your turn to join the conversation! This is your Call to Action to join the discussion at LeadsCon as we invite you to this highly interactive session with your peers. Come join us for an engaging discussion about how to meet advertiser, partner and consumer/regulator Compliance expectations. Don’t miss this opportunity to learn from your colleagues and help drive the discussion for what’s happening with compliance for leads, clicks and calls. Join Joey Liner of DoublePositive and Marty Collins of QuinStreet as they help guide the conversation around how to avoid compliance surprises with your colleagues, clients and partners.
Presented By:
  • Marty Collins, Senior VP of Corporate Development, Legal & Compliance, QuinStreet
  • Joey Liner, President, DoublePositive
1:00 PM – 1:50 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Ensuring Effective Compliance in Lead Generation

Room: Versailles 1 & 2
With online lead generation becoming more pervasive, so is the scrutiny by government regulators, consumers and counterparties. Learn the latest regulatory developments, how to develop a culture of compliance to avoid legal risk and how to maximize growth. Lead generation isn’t new – businesses have always looked for a receptive audience for their sales pitch – but it’s faster, more sophisticated and more data-intensive than ever. For example, consumers searching online for loans, insurance or educational opportunities presents unique regulatory nuances and compliance needs within each vertical. Join us as we dive into these subtle differences and share insights on how you can protect your business.

Key Takeaways:
• Hear about the latest developments from the FTC, CFPB and states, including licensing, class action risk and enforcement actions
• Discover ways to use technology to mitigate risk
• Learn how to build an effective in-house monitoring and third-party audit program
• Find out what you should do when entering a new vertical

Presented By:
2:00 PM – 3:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

How to Avoid Lawyers and Other Problems (TCPA, etc.)

Room: Versailles 1 & 2
Do you want your campaigns paused? Do you want to call & text consumers that don’t want to be contacted? Do you want to spend more time with legal and compliance? If you answered “No” to any of these questions, then attend this session to learn how to avoid problems instead of solving them. We’ll discuss how to construct compliant campaigns that move quickly through contracting and result in high-quality consumer experiences and conversions. So you can meet your metrics while keeping your Legal and Compliance teams happy.

Key Takeaways:
• Discover best practices for screening out unwanted consumers (and their lawyers)
• Learn how to automate consumer consent delivery
• Understand how to eliminate fraudulent and low-intent consumers from your funnel

Moderated By:
  • Marty Collins, Senior VP of Corporate Development, Legal & Compliance, QuinStreet
Presented By:

My Agenda

Send Me My Agenda