Sona Parikh

Product Growth Manager


Speaker: Partnership Marketing Workshop Session 2: From Likes to Leads--Leveraging Facebook Lead Ads for Customer Acquisition

Sona is currently a Product Growth Manager at Facebook, helping to develop products through partnerships to expand the capabilities and functionalities of Facebook's ad products. She looks to build out partnerships for the ad products that Facebook has designed for its non-digital native clients, including Lead Ads and Store Visits. She works with Facebook product teams and partner product teams to develop unique value for clients with innovative solutions. Prior to Facebook, Sona worked at a marketing tech start-up called BloomReach, which provides SaaS products to retail and E-commerce companies. Before that, Sona was a strategy consultant at Bain & Company. Sona graduated from The Wharton School at the University of Pennsylvania.