Marketers Focusing on Ad Sentiment and Relevance Make Gains over Ad Blocking through Improved User Experience

By LeadsConAdminMay 18, 2017

While digital advertising dominates our multi screen world, taking a closer look at user experience is key to understanding how consumers feel towards the ads they see online. A survey by the programmatic platform Choozle looked at ad blocking and overall ad sentiment in particular and found that nearly 39% of ads were bounced due to either not having a smartphone or using an ad blocker.

Read More at Thedrum

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