Industry Wire


Here’s What Happened in Mobile Marketing This Week

May 15, 2014, by Editor John

In case you missed it, here are some of the top stories in mobile marketing and advertising we've been following...


Millennials and Mobile Marketing

May 14, 2014, by Editor John

A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as "millennials" are the most...


6 Optimization Strategies for Retargeting, Courtesy of Bizo

May 13, 2014, by Editor John

Yesterday we were lucky enough to attend the B2B Funnelmentals Tour in Chicago, hosted by Bizo, where the day was...


Proposed For-Profit College Watchdog Group Would Call Out Which Problem Schools To Avoid

May 12, 2014, by Michael Ferree

For-profit colleges have been dominating the news cycle lately; from a newly proposed "gainful employment" rule to federal agencies suing...


How to Discover New Energy in your Marketing Career

May 12, 2014, by Dan Redman

If Mad Men (TV) has any relevant bearing on modern marketing careers, it’s that, plain and simple; this is a...

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The Rise and Fall of Affiliate Marketing in Insurance Leads

May 7, 2014, by Tom Carolan

Affiliate marketing is not the final act in the play of insurance leads generation. What’s next? If you can’t find...


Big Data, Big Value: Master Marketing Performance With Merged Datasets

May 5, 2014, by Ross Shanken

Consumer generated information is exploding.  Whether you are talking about stock trades, advertising or lead gen, the trend is toward...


LeadiD Raises $7M in Series A Funding Round

May 1, 2014, by Michael Ferree

Comcast Ventures, Tribeca Venture Partners, Genacast Ventures Lead Cash Infusion   Philadelphia – April 30, 2014 – LeadiD, the first...


Skydiving and Legal Lead Generation: Tips to Ensure You Are Safe

April 30, 2014, by Jason Romrell

Even if you’ve never been skydiving, you can imagine how thrilling it is! On your first jump, you’re strapped to...


Cost Per Lead Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process

April 29, 2014, by Steve Rafferty

Running a Cost Per Lead advertising campaign seems simple. Pay a fair price for the leads of people who requested...

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