Industry Wire

Cost Per Lead Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process

April 29, 2014, by Steve Rafferty

Running a Cost Per Lead advertising campaign seems simple. Pay a fair price for the leads of people who requested...

How Does Ad Retargeting Really Work? [Infographic]

April 29, 2014, by csmith

Here's a dilemma that small- and medium-size businesses often face: a consumer searches for your products and services, but they...

You Might be Missing These 3 Essential Things on your Mobile Marketing Playbook

April 29, 2014, by Mike Onghai

During the course of our site redesign, we learned that over 40% of users are on mobile. But we designed...

Lead Management: 7 Steps to the Process that Creates Revenue

April 28, 2014, by csmith

A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting...

The State of Mobile, Part 1: Programmatic Buying & Retargeting

April 28, 2014, by csmith

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile...

Tips for Better Lead Management

April 28, 2014, by csmith

While lead acquisition is a constant obsession with marketing and sales departments, you can reap much richer dividends if you...

Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing

April 25, 2014, by Editor John

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on...

6 Mobile Marketing Must-Have’s

April 24, 2014, by csmith

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. If...

News Byte: Twitter Merges Mobile Marketing With MoPub

April 23, 2014, by csmith

Twitter set mobile advertisers aflutter today. The social network announced that marketers will now be able to simultaneously place campaigns...

CFPB, hard at work

April 23, 2014, by csmith

It doesn’t get enough attention, but I still consider the creation of the Consumer Financial Protection Bureau (CFPB) one of...

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