Industry Wire

Direct Mail: What’s Working and What’s Not

June 19, 2014, by John Pirroni

The Direct Mail Association (DMA) released its 2014 Statistical Report in April that indicated many sectors of direct mail are...

Are You Using the Right Metrics to Measure Online Performance?

June 18, 2014, by Nicole Rawski

Since “Big Data” made its debut, businesses have been trying to gain an advantage by using data to make better...

4 Simple Ways to Make Automated Emails Feel Personal AND On-Brand

June 17, 2014, by Michael Ferree

There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without...

5 Major Reasons Your Banner Ads are Underperforming

June 16, 2014, by Frank Healy

One common problem in the inquiry generation industry is low conversion numbers when using banner advertisements. When banner ads do...

Six Steps of Effective Website Audits for Higher Ed

June 12, 2014, by Jennifer Flood

Your website is the face of your company. It is also the nesting place for the brand images and content...

5 Things We Learned after Analyzing Millions of Calls in Q1

June 11, 2014, by McKay Allen

If you’re in the lead gen space, you probably use, or at least are familiar with, call tracking. Call tracking...

How To Use Mobile Marketing To Increase Retention

June 10, 2014, by Michael Ferree

Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy. Thanks to...

Changing the Game: Inbound Marketing for Colleges and Universities

June 9, 2014, by Jon Delrusso

Lead generation for institutions of higher education has seen a shift in the way enrollment practices are conducted.  More schools...

Lead Aggregation Survival Guide

June 5, 2014, by Fred Frantz

Being the Director of Affiliate and Aggregation Management at Gragg Advertising, I am tasked with spending client budget on the...

Court Confirms ATDS Need Not Dial Numbers in a Random or Sequential Manner Under the TCPA

June 4, 2014, by Richard Newman

On May 30, 2014, the U.S. District Court for the Northern District of Illinois held that a predictive dialer that...

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