Industry Wire

Lead Management: 7 Steps to the Process that Creates Revenue

April 28, 2014, by csmith

A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting...

The State of Mobile, Part 1: Programmatic Buying & Retargeting

April 28, 2014, by csmith

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile...

Tips for Better Lead Management

April 28, 2014, by csmith

While lead acquisition is a constant obsession with marketing and sales departments, you can reap much richer dividends if you...

Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing

April 25, 2014, by Editor John

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on...

6 Mobile Marketing Must-Have’s

April 24, 2014, by csmith

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. If...

News Byte: Twitter Merges Mobile Marketing With MoPub

April 23, 2014, by csmith

Twitter set mobile advertisers aflutter today. The social network announced that marketers will now be able to simultaneously place campaigns...

CFPB, hard at work

April 23, 2014, by csmith

It doesn’t get enough attention, but I still consider the creation of the Consumer Financial Protection Bureau (CFPB) one of...

Social Media Marketing: 5 Things Great Brands Always Do Right

April 23, 2014, by csmith

Social Media Marketing Is Changing Social media marketing has never been free. Anything worth your while requires a certain level...

2014 Social Media Marketing Trends

April 23, 2014, by csmith

Today's society is moving at a faster rate than ever when it comes to technology. New trends and fads are...

Twitter, Google in war over mobile-ad dominance

April 23, 2014, by csmith

San Francisco - The competition for advertising on mobile applications is in full swing, with Twitter, Facebook and Google ramping...

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