Industry Wire

The Future of Data for People-Based Marketing: A Return to the Golden Rule

April 10, 2019, by EventNotes

What is the top challenge you currently face in your marketing? If it’s real-time customer engagement, you’re not alone. Only...

Closing the Loop: Using Multi-Touch Attribution to Boost Lead Monetization

April 10, 2019, by EventNotes

Multi-touch attribution is sort of incredible, isn’t it? For the first time, we can now track buyers throughout their customer journey and...

33 Actionable Marketing Tips, Tricks and Tools that Can Improve Your Campaigns Today

April 10, 2019, by EventNotes

Let’s be honest, marketing used to be pretty simple — you only had a few key strategies that you used across a...

Keynote: The Business Model of Content – Reinventing Content Marketing Into A Measurable Business Strategy

April 10, 2019, by EventNotes

Why is my content marketing failing? Robert Rose, “the godfather of content marketing,” gets this question all the time. His...

How to Endure the Challenges of Today’s Regulations with Tech

April 10, 2019, by EventNotes

I think we can all agree that regulation is a top concern. In the competitive industry of consumer finance, marketers...

How Blockchain is Changing Lead Generation

April 10, 2019, by EventNotes

Confession: I’ve heard about bitcoin and blockchain for years, but until recently, I never actually understood what they were. Thankfully,...

Call Generation: Acquiring Quality Leads at Scale

April 9, 2019, by EventNotes

Call generation can be confusing, can’t it? Inbound leads, average call duration, TCPA compliance, live transfer leads — If you’re...

A Guide to Using Infographics for Lead Generation [Infographic]

April 9, 2019, by LeadsConAdmin

Content marketers know that infographics can drive website traffic, because they know that visual content tends to be good at...

4 Steps for Evaluating the Limitations of Your Landing Page

April 8, 2019, by Norman Arvidsson

Did you set up a landing page for a campaign, but it’s not converting as expected? An under-performing campaign can...

Restoring the Buyer-Seller Equilibrium in Customer Acquisition

April 4, 2019, by LeadsConAdmin

For years, sellers have held all of the power in the customer acquisition industry. The purchasing of leads—a process that...

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