Industry Wire

Your Short Guide to Measuring Social Media ROI

October 2, 2018, by LeadsConAdmin

  How do you know whether social media is working for you? How do you translate comments and likes into...

5 Lead Generation Mistakes to Stop Making in 2018

October 1, 2018, by LeadsConAdmin

 B2B lead generation is often thought of as being a mysterious and unpredictable process - where do good sales leads...

Despite Powerful Allies, Problems Persist In For-Profit Education

September 26, 2018, by LeadsConAdmin

   The Trump administration is all in on for-profit colleges-but even with the governmental trade winds at its back, the...

Using Lateral Thinking in Your Marketing to Ignite Growth

September 25, 2018, by Tom Shapiro

If you were asked to define your next move to ignite growth for your brand, would you decide that stopping...

4 Mistakes to Avoid When Implementing Marketing Automation

September 25, 2018, by LeadsConAdmin

  Marketing automation can help relieve marketing teams from time-consuming duties that keep them from their more important tasks. Marketing...

The Data-Value Exchange: The Secret to Post GDPR Consumer Marketing

September 24, 2018, by LeadsConAdmin

  Marketers' most common fear about GDPR is their decreased ability to target consumers. GDPR raises the bar for acquiring...

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

September 24, 2018, by LeadsConAdmin

  Its guest post day here at Duct Tape Marketing, and today's post is from Dan Kraus Enjoy! Have you...

How Top-Funnel Inefficiencies Are Ruining Your Lead Generation Results

September 23, 2018, by LeadsConAdmin

There is no doubt that lead generation is not without its share of challenges. B2B campaigns especially need to align...

What Your Content Marketing Needs to Make That Connection

September 20, 2018, by aiwpadmin

By Eric Schaal Are you having trouble producing content that catches on? Every brand will go through periods when it...

Using Chatbots on Facebook Messenger to Increase Sales with Automation

September 19, 2018, by aiwpadmin

By Barry Eitel As most marketers understand, the vast majority of web traffic never adds a dollar to a company’s...

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