Industry Wire

Higher Ed Growth Announces Acquisition, Expands Higher Education Marketing Services

January 16, 2019, by LeadsConAdmin

Equity interest acquisition of CalmCircle stress and sleep management platform for education TEMPE, Ariz. (PRWEB) January 09, 2019 Higher Ed...

Possible Ramifications for TCPA After FCC Reclassification of Text Messages

January 15, 2019, by LeadsConAdmin

On December 12, the Federal Communications Commission's ("FCC" or "Commission") three Republican Commissioners were in a self-congratulatory mood for standing...

7 Tips for Better Direct Mail

January 14, 2019, by LeadsConAdmin

If you're looking for a multichannel lift, consider adding direct mail to your marketing mix. "People don't throw out the...

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

January 14, 2019, by LeadsConAdmin

Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific...

Q&A: Kenneth Kinney on Guiding the Customer Journey

January 11, 2019, by LeadsConAdmin

Brands today have more data and marketing channels than ever, which can be both a blessing and a curse when...

Writing Your Call to Action: Which Words Are Best for Lead Generation

January 10, 2019, by LeadsConAdmin

If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a...

Direct Mail is About Data, Not About Being Pretty

January 9, 2019, by LeadsConAdmin

Direct mail may not be the newest trick in B2B marketers' arsenal, but when used properly, it can be one...

How Successful B2B Websites Use CTAs To Maximize Lead Generation

January 8, 2019, by LeadsConAdmin

This is especially true for B2B organizations that depend on inbound marketing techniques likeblogsand videos to draw prospective customers into...

7 Content Marketing Tactics for Digital Agencies to Market Their Own Business

January 7, 2019, by Lucy Benton

A digital marketing agency life can be a whirlwind – it’s ever-changing, fast-paced, and extremely demanding. Your main focus is...

4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts

January 4, 2019, by LeadsConAdmin

 Forms can help you do so much more than just collect information. If used strategically, they can also help you...

© 2018 Access Intelligence, LLC – All Rights Reserved. ||