Industry Wire


Under New Ownership, Velocify Strives for Complete ‘Digital Mortgage Experience’

February 20, 2018, by aiwpadmin

by John Egan  Velocify Inc., a provider of sales and lead management software, entered 2018 with a new owner and...


Discovering the All Web Leads (AWL) Advantage at LeadsCon

February 19, 2018, by aiwpadmin

by Eric Schaal You can get a lot done at LeadsCon 2018. Whether you attend an opening-day workshop, check out...


Getting Personal in Marketing

February 15, 2018, by aiwpadmin

by Michael Foster Stop me if you’ve heard this one: In the future, we won’t market to demographics or audience...

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Get Customers Excited About Your Brand: How Data Segmentation Can Help

February 14, 2018, by Ajay Gupta

Insights behind Great Clips’ 2017 award-winning digital campaign. Big data has been around for some time. But, what’s changed is...


Try Email to Keep Visitors Coming Back for More

February 14, 2018, by aiwpadmin

by Kieran O’Brien KernNinety-eight percent of first-time visitors leave a website without converting. How do companies close the deal?“A user...


Ytel Survey Underscores Scarcity Of Automation Knowledge In Marketing

February 13, 2018, by aiwpadmin

by John Egan  Surely but not so slowly, we’re becoming an automation nation — a fact that certainly hasn’t escaped Ytel...


Infographic: Higher Ed Enrollment Trends in 2017

February 12, 2018, by Eric Flottmann

Enrollment data holds many answers for postsecondary schools and the Higher Ed marketer. Data from one semester or one school...


27 Tools to Make Your 2018 Campaigns More Effective

February 12, 2018, by aiwpadmin

By Eric Schaal  People like lists for several reasons. For starters, they provide clear points to remember (typically, in bold...


How to Perfect the Art of Strategic Partnerships

February 8, 2018, by aiwpadmin

by Eric Schaal You might think you’re ready for more customers, but market forces could say otherwise. In some cases,...


Optimizing for Best Conversion: Wake Your Inner Data Scientist

February 7, 2018, by aiwpadmin

by Kieran O’Brien Kern Does releasing each new version of your site trigger more anxiety than the first day of...

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