| 2:00pm - 2:45pm |
Must Know Advances in Lead Quality Sponsored by:  In today's hyper-competitive customer acquisition marketplace, there is a fine line between companies that thrive and companies that just survive. Nothing separates the best from the rest more than quality. Find out what you need to know in order to not just survive but thrive.
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| 2:45pm - 3:45pm |
In The Spotlight - Company Showcase
Calling all startups and new product launches. This is your venue to gain exposure to the leading companies. Seven companies will own the stage for seven minutes each. A panel of distinguished judges will determine which company has the most innovative offering. Send your company information to info@leadscon.com to be considered for the spotlight.
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| 4:00pm - 6:30pm |
Exhibit Hall Open & Welcome Reception Hosted by: 
The industry's most important and innovative companies are on hand to showcase the latest products and services they have to offer. Find out how to enhance your business and bottom line with these offerings in the Exhibit Hall. Plus, you can enjoy hors d'oeuvres and cocktails, while mingling with the industry's elite. Bring plenty of business cards! It's the perfect way to kick off the first night of the show. |
| 8:00am - 9:00am |
Continental Breakfast
Hosted by: 
Head to the conference sessions early and get a great start to your day with complimentary breakfast. |
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| 9:00am - 9:45am |
Keynote Address: Lessons From the Leaders
Two truly remarkable individuals share the stage - one a high profile figure known for his coverage of the public markets, the other, one who has done as much, if not more than any other to advance the business of online lead generation. Enjoy the experience of one who moves markets and another who creates them in our much-anticipated keynote session.
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| 9:45am - 10:30am | M&A, Exits, and Investment Landscape
Companies focusing on customer acquisition have enjoyed some impressive attention from investors and acquirers of the past several years. Will it continue? As an entrepreneur what do you need to do to maximize the value of your company? Find out this and more from this panel of experts, led by Ken Sonenclar of De+Silva Philips author of "Lead Generation White Paper."
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| 10:45am - 11:30am |
Lead Buyers' Perspective
Those that generate leads often take enormous financial risks, shouldering the cost of media for no guarantee of profitability. The same, though, holds true of the lead buyers, who upon receipt of a lead must work to turn a prospect into a customer with no guarantee of profitability on their end either. This dual risk makes this type of customer acquisition unique, and for it to continue, everyone involved must be on the same page. In this session, hear the stories of those on the front lines of lead buying.
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| 11:30am - 12:15pm |
Lessons from the Mortgage Market
Rates at historic lows! The refinance boom combined with a dearth of available ad inventory during the internet bubble collapse paved the way for the rise of lead generation and such powerhouses as LowerMyBills. With opposite market conditions what takeaways will help other verticals flourish and companies better prepare for adverse market conditions? Listen as our veterans of the mortgage mess share must-know information.
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| 12:15pm - 1:15pm |
Lunch Hosted by: 
It's time to recharge with a delicious buffet. Enjoy the best the Palms has to offer. | ||||
| 1:15pm - 2:00pm | Proper Role of Affiliate Marketing in Lead Generation
Affiliate marketers play an integral role in generation of new customers. Some companies rely almost exclusively on these third-party, pay for performance marketers, while others have yet to embrace them. Our panelists share the good, the bad, and the ugly of leveraging affiliate marketers, so that you can make the most of this unique and scalable channel.
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| 2:00pm - 2:45pm |
Understanding Lead Exchanges
Few technologies have the disruptive and transformational power that exchanges do. They have redefined almost every business they've touched, and the same holds true for the online lead generation space. Listen as the top exchanges elaborate on the benefits of their approach and why they believe the future of online customer acquisition begins with them.
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| 3:00pm - 3:45pm |
Incentivized Marketing - More Harm than Good?
Promotional marketing transformed the display and email landscapes, finding ways to leverage intent and monetize inventory that others could not. But, does promotional marketing have a role within the world of lead generation? From FTC investigations to user confusion, our panelists will make the case both for and against.
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| 3:45pm - 4:30pm |
Compliance and The Legal Landscape
Maximizing profit takes more than just a focus on growing one's revenues while keeping costs in check. It also takes a keen sense of the proper boundaries within which the company can operate, and perhaps no other boundary plays as important a role than those governing what a business can and can't do. Listen as our panel of legal experts help you navigate the complex and dynamic legal seas.
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| 5:00pm - 7:00pm |
Exhibit Hall Open & Happy Hour
Hosted by: 
One of the most important things you need to find out is how to grow your business. Spend time with the exhibitors to ensure you learn how to head home with the tools you need to make that happen. You can do all this while enjoying a lively happy hour, all in the exhibit hall. | ||||
| 5:30pm - 6:15pm |
Ask the All-Stars
Meet some of the people of whom you have heard but never seen. In this innovative session, which takes place in the exhibit hall, for one hour, attendees have the opportunity to meet face to face leaders that pushed the boundaries, created immense value, and often made the rules the rest of us follow.
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| 10:00pm - 2:00am |
Official VIP Party
Hosted by: 
Enjoy a night of celebration at one of Las Vegas' best venues. Stop by the Oversee.net booth on Thursday between 5:00pm and 7:00pm to get your ticket to this VIP event. |
| 8:00am - 9:00am |
"First Aid" Breakfast
Hosted by: 
After a night of festivities, enjoy the perfect recipes to help you feel recharged and ready. | ||||
| 9:00am - 9:45am |
Learning from The Offline Marketers
Sponsored by: 
Contrary to one popular belief, those in the online lead generation / customer acquisition space didn't invent direct marketing. Conversions still took place long before clicks, and none do it better than the offline direct marketers. Learn how the originators of direct marketing leverage data in ways most online direct marketers haven't even dreamed.
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| 9:45am - 10:30am |
Uncovering Local Lead Generation
The long tail of lead generation lies in helping local businesses acquire new customers, transforming lead generation from yesterday's one size fits all approach to tomorrow's individualized methodology. Hear from three pioneers on how they are solving the challenge and making local customer acquisition a reality.
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| 10:45am - 11:30am |
Lead Management Systems - Lead Gen's Killer App?
Sponsored by: 
Once a lead reaches a buyer's hand, the real work just begins, and the not so secret weapon of the best buyers are the use of lead management systems. The heads of top four "LMS'" help buyers and sellers across multiple verticals understand why the key to conversion starts post form fill.
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| 11:30am - 12:15pm |
Hot Transfer and The Latest Advances in Voice
New, potential customers may fill out a form on a web site, but the form often exists to help connect two people via the phone. And, there is no greater qualified prospect than one already on the phone wanting to know more. This last but certainly not least session covers the important and evolutionary role hot transfers play and other advances in voice.
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| 12:15pm - 12:20pm | Closing Remarks |