Recent News

Twilio’s Robert Fenstermacher takes communications to a new level

February 24, 2015, by Michael Ferree

When the digital revolution began, it became clear that integrating technology would be critical to long-term success. Yet good integration...

7 Ways To Guard Against Affiliate Call Fraud – Part 2

February 24, 2015, by Anna Jefferis

In part 1 , I discussed how you can combat affiliate call fraud by working with publishers you trust, knowing...

7 Ways To Guard Against Affiliate Call Fraud – Part 1

February 23, 2015, by Anna Jefferis

Advertisers are no strangers to fraud. Since the beginning of affiliate marketing, advertisers - especially in the lead generation space,...

Lead acquisition is one thing, nurturing them is THE thing

February 23, 2015, by Michael McEnaney

Whether or not the tree that fell alone in the forest actually made any noise is not nearly as important...

Is search engine marketing too expensive?

February 23, 2015, by Michael Foster

Depending on whom you talk to, search engine marketing is either the greatest thing since sliced bread or an overpriced...

The purchase consideration funnel and lead generation marketing

February 20, 2015, by Michael Ferree

When you’re reaching out to a consumer, you are not just trying to get them to buy a product; you...

20 statistics you need to know about the ‘digital house hunt’

February 20, 2015, by Michael Ferree

The National Association of Realtors calls it the “digital house hunt.” Increasingly, Americans are shopping for new homes via mobile...

5 Questions Clients are Asking in 2015

February 19, 2015, by Frank Healy

The lead generation industry has changed over the past decade, and clients have growing concerns as a result. Companies should...

MediaAlpha makes digital advertising effective and affordable

February 19, 2015, by Christa Avampato

Digital advertising has always seemed to be a case of The Emperor’s New Clothes. Somehow many publishers have convinced businesses...

Marketers wrestle with ROI of content, study says

February 18, 2015, by John Egan

B2B marketers are struggling with measuring the ROI of blogs, infographics, white papers and other content. But the struggle isn’t...

© 2018 Access Intelligence, LLC – All Rights Reserved. ||