Recent News

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The State of Mobile, Part 1: Programmatic Buying & Retargeting

April 28, 2014, by csmith

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile...

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Tips for Better Lead Management

April 28, 2014, by csmith

While lead acquisition is a constant obsession with marketing and sales departments, you can reap much richer dividends if you...

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Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing

April 25, 2014, by Editor John

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on...

LeadsCon Attendees Give Back – Soles for Souls Wrap Up

April 25, 2014, by gdicso

LeadsCon Attendees Step Up and Donate 841 Pairs of Shoes to Soles4Souls Shoe Drive We are thrilled to report the...

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6 Mobile Marketing Must-Have’s

April 24, 2014, by csmith

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. If...

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FTC Continues Its Pursuit of “Robocalling” Platforms

April 24, 2014, by

With its latest settlement, the Federal Trade Commission shows that its prior targeting of prerecorded voice dialing platforms, as opposed...

What’s New in NYC

April 23, 2014, by gdicso

Experience everything that’s NEW exclusively in NYC in 2014: • Effectively Managing Your Leads Portfolio with a growing mix of...

What’s New in NYC

April 23, 2014, by gdicso

Experience everything that’s NEW exclusively in NYC in 2014: Effectively Managing Your Leads Portfolio with a growing mix of lead...

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News Byte: Twitter Merges Mobile Marketing With MoPub

April 23, 2014, by csmith

Twitter set mobile advertisers aflutter today. The social network announced that marketers will now be able to simultaneously place campaigns...

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CFPB, hard at work

April 23, 2014, by csmith

It doesn’t get enough attention, but I still consider the creation of the Consumer Financial Protection Bureau (CFPB) one of...

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