Recent News

Spending on B2B Marketing Videos on the Upswing

July 29, 2014, by John Egan

Coming soon to a computer screen near you: more B2B marketing videos. In a new study by Vidyard and Demand Metric, 63...

Bankrate.com CEO Don Ross: Testing critical to success in performance marketing

July 28, 2014, by John Egan

Once you graduated from school, you probably thought the days of tests were behind you, right? Well, if you work...

CFPB and FTC Target Foreclosure Relief Companies That Charge Consumers Advance Fees

July 28, 2014, by Richard Newman

In collaboration with state AG offices and the Federal Trade Commission, the Consumer Financial Protection Bureau continues to ramp up...

Crush Ads Plans to ‘Crush It’ in the Performance Marketing Space

July 24, 2014, by Shahnaz Mahmud

“Crush it!” The urban slang may find meaning for Crush Ads, the performance-based marketing division of BMI Elite. Why? Well,...

3 Ways to Boost Your Customer Acquisition Strategies

July 24, 2014, by Lauren Alexander

Every company wants to find more customers. However, scaling your customer base is no easy task. The average person living...

Why it Makes Sense to Encourage your Lead Clients to try the Competition – 4 Key Metrics to Measure

July 23, 2014, by Michael Orefice

On the surface of it, why would any business encourage their expensive and hard fought clients to test the competition’s...

Programmatic Buying Promises Better Leads at Lower Costs

July 22, 2014, by Michael Foster

Programmatic buying is taking online advertising by storm, but not all lead generation marketers have embraced the technology. That’s a...

Get Ready! Twice as Many Americans Will Buy ObamaCare Plans During Next Open Enrollment

July 22, 2014, by Jeff Smedsrud

The number of Americans who buy ObamaCare health insurance in the next Open Enrollment period will far surpass the eight...

SMS Marketing: Precision Messaging with Instant Reach

July 21, 2014, by Dan Gallagher

Is your phone within eyesight right now, within arm’s reach? Or maybe you’re reading this on your smartphone. If so,...

Mike Boland, VP, Content and Senior Analyst, BIA/Kelsey

July 17, 2014, by Michael Ferree

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