Recent News

Broken Aereo

June 26, 2014, by Sean P. Fenlon

I first learned of the Aereo business during a VIP tradeshow dinner at LeadsCon Las Vegas 2013. I remember the...

The Demise of Data Leads

June 26, 2014, by Michael Orefice

There is an emerging trend in the lead industry that most lead companies are afraid to discuss because it has...

5 Ways to Create an Effective Mobile Marketing Strategy

June 25, 2014, by Lauren Alexander

Though it’s been declared for years now, the Age of Mobile is officially here. According to CNN Money, mobile devices...

Lead Generation Grows Up

June 23, 2014, by David Rodnitzky

Forgive me for sounding like the old man that I am, but when I started working in online lead gen,...

Direct Mail: What’s Working and What’s Not

June 19, 2014, by John Pirroni

The Direct Mail Association (DMA) released its 2014 Statistical Report in April that indicated many sectors of direct mail are...

Are You Using the Right Metrics to Measure Online Performance?

June 18, 2014, by Nicole Rawski

Since “Big Data” made its debut, businesses have been trying to gain an advantage by using data to make better...

4 Simple Ways to Make Automated Emails Feel Personal AND On-Brand

June 17, 2014, by Michael Ferree

There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without...

5 Major Reasons Your Banner Ads are Underperforming

June 16, 2014, by Frank Healy

One common problem in the inquiry generation industry is low conversion numbers when using banner advertisements. When banner ads do...

Six Steps of Effective Website Audits for Higher Ed

June 12, 2014, by Jennifer Flood

Your website is the face of your company. It is also the nesting place for the brand images and content...

5 Things We Learned after Analyzing Millions of Calls in Q1

June 11, 2014, by McKay Allen

If you’re in the lead gen space, you probably use, or at least are familiar with, call tracking. Call tracking...

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