Recent News

Q&A: Kenneth Kinney on Guiding the Customer Journey

January 11, 2019, by LeadsConAdmin

Brands today have more data and marketing channels than ever, which can be both a blessing and a curse when...

Writing Your Call to Action: Which Words Are Best for Lead Generation

January 10, 2019, by LeadsConAdmin

If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a...

Direct Mail is About Data, Not About Being Pretty

January 9, 2019, by LeadsConAdmin

Direct mail may not be the newest trick in B2B marketers' arsenal, but when used properly, it can be one...

How Successful B2B Websites Use CTAs To Maximize Lead Generation

January 8, 2019, by LeadsConAdmin

This is especially true for B2B organizations that depend on inbound marketing techniques likeblogsand videos to draw prospective customers into...

7 Content Marketing Tactics for Digital Agencies to Market Their Own Business

January 7, 2019, by Lucy Benton

A digital marketing agency life can be a whirlwind – it’s ever-changing, fast-paced, and extremely demanding. Your main focus is...

4 Ways to Use Adaptive Forms to Improve Your Lead Gen Efforts

January 4, 2019, by LeadsConAdmin

 Forms can help you do so much more than just collect information. If used strategically, they can also help you...

2019 Trends: Martech Spending Continues to Rise

January 3, 2019, by LeadsConAdmin

The upward trend in martech spending will continue in the new year, but many companies still aren't confident they're getting...

Vermont’s Breach Notice Obligations for Data Brokers Take Effect

January 3, 2019, by Richard Newman

Vermont’s recent data broker legislation mandates that registration must take place prior to January 31, 2019. The law defines a “data...

Top Digital Marketing Strategies for Higher Education in 2019

January 2, 2019, by LeadsConAdmin

 A booming economy has helped bring the nation's unemployment rate down below 4% and has made it easier than it's...

How To Nurture Your PPC Leads With Email Marketing

December 28, 2018, by LeadsConAdmin

PPC is the fastest and most effective way to bring potential traffic to your website, but email marketing is the...

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