Recent News

Going the Counterintuitive Route for Massive Business Growth

September 4, 2018, by aiwpadmin

By Eric Schaal Sometimes, trudging down the well-worn “best practices” road doesn’t drive the growth a B2B organization needs. In...

Achieve Constant Connectivity With Teli

September 3, 2018, by aiwpadmin

By Michael Foster The sheer number of options to connect with customers is daunting; between different messaging platforms, social media,...

The Science Behind MassMutual’s 401(k) Campaign Win

August 30, 2018, by aiwpadmin

By Eric Schaal If you think about financial products, it’s easy to see how retirement savings programs would always be...

Succeeding Among the Changing Seas of Facebook and Instagram Ads

August 29, 2018, by aiwpadmin

By Barry Eitel The nature of advertising across social media remains a space of constant change. All advertising is half...

How B2B2E Marketing Changes the Game

August 28, 2018, by aiwpadmin

By Michael Foster It may sound like a wild idea, but marketing to your own employees can be a win-win...

Digital Media Solutions Maintains Its Medal-Winning Ways

August 27, 2018, by aiwpadmin

By John Egan Customer acquisition and retention agency Digital Media Solutions, LLC—one of the sponsors at this year’s LeadsCon Connect...

Using Tech at Your Disposal to Create Customers for Life

August 23, 2018, by aiwpadmin

By Eric Schaal If most of your clients ended up being repeat customers for the long haul, how much more...

Join Us In Boston For Connect To Convert

August 22, 2018, by gdicso

Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and...

Respect the Humble Email: The Strongest Tool in a Marketer’s Toolbox

August 22, 2018, by aiwpadmin

By Michael Foster In an era of booming video, social media, and mobile marketing, it’s no wonder that many ad...

How to Get User-Generated Content and Use It for High Engagement Ads

August 21, 2018, by Steve Weiss

Showing dynamic product ads, branded videos, and various action shots of your product is all fine and well on Facebook,...

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