Recent News

Don’t Hang Up on the Phone as a Generator of Health Insurance Leads

August 21, 2018, by aiwpadmin

By John Egan Alexander Graham Bell famously made the first phone call in 1876. While Bell is no longer with...

‘Connected Touch Points’ and Winning Your Consumer’s Buying Journey

August 20, 2018, by aiwpadmin

By Barry Eitel In 2011, Google theorized about a new metric for the burgeoning world of e-commerce: the Zero Moment...

Why Data-Powered Personalization Matters Today

August 16, 2018, by aiwpadmin

By Barry Eitel Personalization is now a key part of every consumer journey. Shoppers today expect all aspects of their...

Why Getting Them on the Phone Is Harder Than Ever

August 15, 2018, by aiwpadmin

By Michael Foster On the one side, there are debt collectors trying to reach debtors and get outstanding and defaulted...

Are You Ready for Demand Generation 2020?

August 15, 2018, by LeadsConAdmin

Few terms cause more confusion in modern marketing than demand generation. That's partly because far too many marketers still confuse...

The Influence of Hashtags on Business Instagram Stories (Infographic)

August 14, 2018, by LeadsConAdmin

          Social media seems to be everywhere on the Internet these days with so many platforms...

For a Better Contact Center, Build a Better Culture

August 14, 2018, by aiwpadmin

By Eric Schaal A superior customer experience doesn’t begin and end at the point of sale. Customers may need help...

Phonexa Introduces Free Third-Party API Integrations

August 13, 2018, by aiwpadmin

By John Egan     Phonexa, a provider of technology platforms for tracking web leads and call leads, is taking on...

In-the-Moment Marketing: Next Practices for Real-Time Targeting

August 9, 2018, by aiwpadmin

By John Egan By one account, consumers are exposed to anywhere from 4,000 to 10,000 digital ads per day. So...

Cracking the Cold Lead with Data

August 8, 2018, by aiwpadmin

By Michael Foster Cold leads are the bane of the modern marketer, and with so many new funnels for generating...

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