Recent News

Predicting the Next Decade of Influencer Marketing

August 6, 2018, by aiwpadmin

By Barry Eitel Since the first posts on social media a decade ago, influencer marketing has grown into a full-fledged...

Why AI-Powered Chatbots Are the Future in the Next Era of Customer Service

August 3, 2018, by aiwpadmin

By Barry Eitel Between WeChat, WhatsApp, Line and Facebook Messenger, experts estimate that some 75 percent of people across the...

Strategies to Increase Mortgage Win Rates and Maintain Growth in Uncertain Times

August 3, 2018, by aiwpadmin

By Michael Foster The economy is booming and consumer confidence is soaring. Usually that is an easy win for mortgage...

How Data Drives Better Customer Engagement

August 2, 2018, by aiwpadmin

By Michael Foster Everyone knows that data is the key to better marketing performance, but not everyone knows exactly how...

Google, Microsoft And Startups Are Going To War On Chatbot Technology

August 1, 2018, by LeadsConAdmin

 In the business of tech, battles are fought over research but war breaks out when money is at stake. That's...

The Applicability of Vermont’s Data Broker Law to the Lead Generation Industry

August 1, 2018, by Richard Newman

There has been shortage of blog posts since May 2018 discussing Vermont’s groundbreaking data broker disclosure and security legislation. The...

How to Help Sales and Marketing Teams Help Each Other

August 1, 2018, by aiwpadmin

By Eric Schaal In a perfect world, sales and marketing teams would communicate regularly, understand each other’s roles perfectly, and...

How to Boost B2B Lead Generation with Instagram Stories

July 31, 2018, by LeadsConAdmin

 Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows....

5 Metrics to Measure Marketing ROI

July 30, 2018, by LeadsConAdmin

 Measuring your marketing campaign's return on investment (ROI) and how much it contributed to the sales and profit is the...

10 Totally FREE Lead Generation Strategies for B2B Companies

July 26, 2018, by LeadsConAdmin

 Leads can be generated through various methods, though some are more effective than others, depending on the nature of your...

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