Recent News

4 Mistakes to Avoid When Implementing Marketing Automation

September 25, 2018, by LeadsConAdmin

  Marketing automation can help relieve marketing teams from time-consuming duties that keep them from their more important tasks. Marketing...

The Data-Value Exchange: The Secret to Post GDPR Consumer Marketing

September 24, 2018, by LeadsConAdmin

  Marketers' most common fear about GDPR is their decreased ability to target consumers. GDPR raises the bar for acquiring...

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

September 24, 2018, by LeadsConAdmin

  Its guest post day here at Duct Tape Marketing, and today's post is from Dan Kraus Enjoy! Have you...

How Top-Funnel Inefficiencies Are Ruining Your Lead Generation Results

September 23, 2018, by LeadsConAdmin

There is no doubt that lead generation is not without its share of challenges. B2B campaigns especially need to align...

What Your Content Marketing Needs to Make That Connection

September 20, 2018, by aiwpadmin

By Eric Schaal Are you having trouble producing content that catches on? Every brand will go through periods when it...

Using Chatbots on Facebook Messenger to Increase Sales with Automation

September 19, 2018, by aiwpadmin

By Barry Eitel As most marketers understand, the vast majority of web traffic never adds a dollar to a company’s...

Join Us In Boston For Connect To Convert

September 18, 2018, by gdicso

Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and...

Cole Information Carves Out ‘Exciting Niche’ in SMB Market

September 18, 2018, by aiwpadmin

By John Egan In 2003 – one year before Facebook opened the book on social networking, three years before Twitter...

After GDPR, What Lies Ahead for Lead Generators?

September 17, 2018, by aiwpadmin

By John Egan The European Union’s General Data Protection Regulation (GDPR) took effect in May, and lead generators in the...

Where Marketing Starts—and Soars

September 13, 2018, by aiwpadmin

By Michael Foster The technology of marketing is constantly changing. But getting your hands on leads is the first step,...

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