Recent News

Frank Healy

5 Major Reasons Your Banner Ads are Underperforming

June 16, 2014, by Frank Healy

One common problem in the inquiry generation industry is low conversion numbers when using banner advertisements. When banner ads do...

Jennifer Flood

Six Steps of Effective Website Audits for Higher Ed

June 12, 2014, by Jennifer Flood

Your website is the face of your company. It is also the nesting place for the brand images and content...

McKay Allen

5 Things We Learned after Analyzing Millions of Calls in Q1

June 11, 2014, by McKay Allen

If you’re in the lead gen space, you probably use, or at least are familiar with, call tracking. Call tracking...

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How To Use Mobile Marketing To Increase Retention

June 10, 2014, by Michael Ferree

Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy. Thanks to...

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Changing the Game: Inbound Marketing for Colleges and Universities

June 9, 2014, by Jon Delrusso

Lead generation for institutions of higher education has seen a shift in the way enrollment practices are conducted.  More schools...

Lead Aggregation Survival Guide

June 5, 2014, by Fred Frantz

Being the Director of Affiliate and Aggregation Management at Gragg Advertising, I am tasked with spending client budget on the...

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Court Confirms ATDS Need Not Dial Numbers in a Random or Sequential Manner Under the TCPA

June 4, 2014, by Richard Newman

On May 30, 2014, the U.S. District Court for the Northern District of Illinois held that a predictive dialer that...

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How to Beat Your Deep-Pocket Competitor and Generate More Leads

June 4, 2014, by Tom Carolan

In America, we love an underdog story. Whether we’re cheering “Rudy, Rudy, Rudy” or putting children to bed with legends...

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Mobile marketing with geo-location is not a simple destination

June 3, 2014, by Michael Ferree

A panel of experts at Mobile Marketer’s Mobile Marketing Day March 17 conference in New York was divided on how significant location will be...

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The Future of Lead Technology? It’s In Sight

June 2, 2014, by Ross Shanken

There’s more than one way to achieve the elusive goal of sustained sales success. The entire practice of lead gen...

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