Recent News

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LeadsCon Live 2014 Interview: Atul Patel

August 20, 2014, by Michael Ferree

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LeadsPedia touts ‘vertical agnostic’ marketing automation software

August 20, 2014, by John Egan

You’ve heard of Wikipedia, the online encyclopedia. Now, welcome to LeadsPedia, a startup that develops and sells performance marketing software....

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Youtility is the key says LeadsCon NY keynote speaker Jay Baer

August 19, 2014, by Shahnaz Mahmud

It’s all about you...youtility that is. “Youtility” is also the title of the 2013 book by digital marketing strategist Jay...

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Peer-to-peer lending represents nearly $3 trillion market

August 19, 2014, by John Egan

Attention, lead generation professionals: A nearly $3 trillion opportunity is knocking at your door. Speakers at an Aug. 15 session...

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Taking matters into your own hands

August 18, 2014, by Shahnaz Mahmud

When you take sole responsibility for any endeavor upon yourself, there’s a lot at stake. But there are also many...

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Marchex Exec: Lead generation moving away from ‘faceless transactions’

August 18, 2014, by John Egan

Driven by the surge in mobile, lead generation is evolving from “faceless transactions” to human interaction, a mobile advertising executive...

Making the case for a central lead marketplace

August 16, 2014, by Maria Wood

Allstate Lead Marketplace Should companies develop a leads marketplace? That topic was explored during “Case in Point: Building a Central...

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It’s a mobile, mobile, mobile world

August 14, 2014, by Maria Wood

There’s no disputing the massive growth of Web surfing on mobile devices. But do major brands and advertisers know how...

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LeadsCon exhibition hall turns into a pub crawl

August 14, 2014, by Shahnaz Mahmud

The LeadsCon NY exhibition hall turned into a pub crawl when the clock struck 5 p.m. at the end of...

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Datalot’s sales technology marries old-school and new-era tactics

August 14, 2014, by John Egan

Remember the Yellow Pages? You know, those phone books that would show up every few months on your doorstep? Businesses...

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