Recent News

Expanding Client Relationships Beyond Leads

January 19, 2015, by Frank Healy

Here’s the scenario: your company has been working with a client for years, providing quality leads and producing amazing results....

Strategies to solve the social media conundrum

January 16, 2015, by Shahnaz Mahmud

Marketers, good news: Social media in lead generation need no longer be such a conundrum. While it’s glaringly obvious that...

The Best Metric is Revenue

January 15, 2015, by Shahnaz Mahmud

What is the true measure of success? In the lead generation world, it’s really about measuring revenue. The trick, according...

How content marketing has changed marketing forever

January 14, 2015, by Michael Foster

Content marketing was a major trend in 2014 as advertisers caught on that their access to media was often much...

Why are companies failing to hit their lead gen targets?

January 13, 2015, by John Egan

Have you been scratching your head wondering why you aren’t achieving your lead generation goals? You’ve got company. A survey...

How to Increase Lead Generation in the New Year

January 12, 2015, by Elliott Lemenager

Effective lead generation begins with a strong understanding of management. Without the right controls in place, it's nearly impossible to...

“Executive of the Year” Nominations – Deadline Fast Approaching!

January 7, 2015, by Michael Ferree

Each year LeadsCon and the LeadsCouncil look to recognize a special individual that is making significant strides in bringing best...

Industry Trends Forecast for 2015

January 7, 2015, by Frank Healy

With 2015 just around the corner, organizations are starting to look into upcoming trends and insights that they can expect...

Revenge of the Ringtones: A Cautionary Tale for Marketers

January 6, 2015, by Steve Rafferty

Recently the Federal Trade Commission announced a settlement with AT&T Mobility for $105 million for something called “mobile cramming.”  Mobile...

What to Do When Your Business Receives a State Attorney General Subpoena

December 30, 2014, by Richard Newman

State AGs can issue subpoenas during an investigation, before initiating a legal case.  Receiving a subpoena from an AG can...

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