Snapchat Ads Take Closer Aim with New Retargeting-lite, Goal-based Bidding Options

By LeadsConAdminApril 14, 2017

If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they are most likely to hook into interacting with their brand, such as by installing a marketer’s app or buying its product. A new Snapchat ad-targeting option lets advertisers send follow-up ads to the people who had previously interacted with one of their ads on the mobile app.

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