Understanding the Mobile Native Population: Out Of The Mouths of Gen Z

By LeadsConAdminMay 10, 2017

We in the marketing world commonly refer to teens as "digital natives," the generation that has never known life without the internet. And I'm not talking access like we had in the early dot-com days, which, like running water, required you seek it out and perform some sort of action to turn it on. For Gen Z, it's more akin to the very air they breathe, available everywhere and essential to their functioning.

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