Why Your Branding Is Worthless Without Direct Response

By LeadsConAdminJune 8, 2017

The brands my company works with, both large and small, often assume they have to choose between sales and branding. They'll say things like, "We're very PR-drivenright now" or "We need a return on investment but don't want to be pushy." But what they're unintentionally saying is: "We don't want to drive sales."

Read More at Inc. Magazine

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