10 Email Marketing Tips to Take Your Lead Conversion Game to the Next Level

By Freddie TubbsNovember 19, 2018

Despite the rise of social media and paid advertising platforms, email marketing is still considered one of the most powerful and effective forms of marketing and is a great way to connect and promote with your customers and target audiences.

However, this is only possible if it’s done right. Today, we’re going to explore ten unique email marketing tips you need to know in order to take your email marketing game to the next level, ultimately boosting your ability to convert leads and maximize profit.

#1 – Abandoned Cart Emails

So much money is lost every single year when it comes to the abandoned carts on your online store. This refers to people who have added items to their basket but not checked out. This can happen for a number of reasons, but a great way to boost your conversation rates is simply to remind your customers via email that they have pending items!

#2 – Use a Catchy Subject Line

It doesn’t matter if your email content is perfect and is bound to boost your conversion rate, if no one is opening your emails, the effort will be wasted. To enhance your email opening rates, you’ll need to perfect the art of writing catchy subject lines or using online tools that can help.

#3 – Segment Your Audience

When you acquire a customer’s email address, you also have the chance to collect information about them. Use this information to target your audience more effectively. For example, marketing to male customers will be different from marketing to female customers, so create multiple emails that they’ll find relatable.

This is easily one of the best ways to boost your conversion rates.

#4 – Highlight Related Products

“When a customer buys something, this is some of the most solid data you can use to help boost your conversion rates because you know what they like and what they’re interested in. Therefore, it’s a complete waste if you’re not sending emails of related products to your customers through email” shares Mike Harper, an email strategist at Eliteassignmenthelp and Revieweal.

#5 – Automate Your Emails

It’s important that you take advantage of the email automation processes that are available to your business. For example, when people first sign up to your mailing list, you should send them an automated welcome email to welcome them to your community.

This way, you can be consistent with all your customers, and you don’t have to think about sending an email to each new customer, the computer just does it automatically. Apply this to all areas of your business where you deem it appropriate.

#6 – Showcase Promotional Offers

Of course, if your business is running a promotion, discount or sale, it’s not going to be a success unless your customers know about it. Send a dedicated email to your customers in order to highlight what you’re doing and why they should be interested in your business.

#7 – Create Reader-Friendly Content

Perhaps one of the most common mistakes is simply overlooking the fact you may not be creating content that’s reader-friendly. While your actual content might be stellar, if you’re not presenting it in the right way, it’s not going to work.

Here are some tools and services that can help;

State of Writing / Study demic – These two websites are full of email writing and editing guides to help you perfect the craft of email writing.

UK Writings / Via Writing – These are two online proofreading tools to help you highlight and correct any errors in your content.

Academ advisor – A professional website is full of grammar resources, tips, and advice to ensure emails are grammatically perfect.

Boom Essays / Essay Roo – Use these online services to generate subject lines that attract your reader’s attention, and to format your emails.

My Writing Way – This is an email copywriting service that can help to create email content on your behalf.

#8 – Be Consistent

When it comes to being online, consistency is one of the most important things you’ll need to think about. You’ll want to be sending your mailing list an email at least once a week averagely, or at least what’s suitable for your business.

The more consistently you email your mailing list, the more you become a brand in their minds and the more likely they are to connect with you and ultimately make a purchase.

#9 – Link to Other Platforms

Just because you’re connecting to someone via email, doesn’t mean you can’t connect to them elsewhere. Make sure you’re linking out to other platforms you operate on, whether that’s social media, your blog or your website.

While you may not get the sales directly through email, you may be able to link through to other profiles and get the sale through there.

#10 – Keep Everything Concise

The final thing you’ll want to think about is making sure your emails are short and concise. Consider how long you spend reading an email; would you expect your customers to spend ages reading through all your content? No; most of the time, customers won’t even have that attention span.


As you can see, there are lots of things you’ll want to be thinking about when it comes to writing your email marketing content. Be sure to be mindful of every step of the journey, and you’ll be able to boost your conversion rate in no time at all!

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