10 Ways Social Media Listening Can Benefit Your Business

By LeadsConAdminDecember 22, 2015

During the 2014 Grammy's, Twitter users pointed out a striking resemblance between Arby's logo and singer-songwriter Pharrell Williams's hat. Fortunately for the restaurant chain, its social media listening team was actively monitoring its brand terms on Twitter. It seized the moment and jokingly asked for its hat back in a tweet.

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