14 Stats Lead Generators (and Others) Need to Know About Solar

By aiwpadminJanuary 11, 2016

by John Egan.

Solar is getting its day in the sun. In December, Congress passed a budget bill that includes a five-year extension of the 30 percent federal tax credit for residential and commercial solar installations.

“The solar industry now has a seat at the table with the nation’s other major electricity producers,” Rhone Resch, president and CEO of the Solar Energy Industries Association, said following passage of the tax credit extension.

“Solar is the planet’s most abundant source of energy and offers all Americans clean electricity that can be built at scale,” Resch added, “and will make our nation proud and prosperous as a world leader in a new energy paradigm.”

With solar installations set to take off in the U.S., here are 14 statistics lead generators (and others) should know about the solar industry.

1. By 2020, solar power generation in the U.S. is forecast to reach 100 gigawatts. That’s enough to power 20 million homes and represents 3.5 percent of U.S. electricity generation. (Source)

2. Solar installations in the U.S. were projected to hit a record-breaking 7.4 gigawatts in 2015. (Source)

3. Solar installations in the U.S. are forecast to climb to 15.4 gigawatts in 2016. (Source)

4. In the U.S., 22.7 gigawatts of solar panels are in operation. (Source)

5. Extension of the solar tax credit will generate more than $133 billion in new private-sector investments in the U.S. by 2020. (Source)

6. Thanks to the tax credit extension, the U.S. solar industry will add 220,000 jobs by 2020. (Source)

7. Solar energy will cut pollution by 100 million metric tons and replace dozens of “dirty” power plants. (Source)

8. Customer acquisition for a 6-kilowatt residential solar installation in the U.S. costs about $3,000. (Source)

9. Customer acquisition costs can account for as much as 10 percent of overall residential solar costs. (Source)

10. A 7.9-kilowatt residential solar system saves roughly $2,000 in electricity costs each year. (Source)

11. As of the third quarter of 2015, more than half of all states had more than 50 megawatts of cumulative solar power installed. (Source)

12. During the first three quarters of 2015, nearly one-third of all new electric generating capacity that went online in the U.S. came from solar. (Source)

13. Every hour, enough energy from the sun reaches Earth to meet the world’s energy use for an entire year. (Source)

14. Based on the amount of solar capacity installed in 2014, California ranks as the top state for sun power, followed by North Carolina, Nevada, Massachusetts and Arizona. (Source)

Experts from Velocify, LeadiD and HomeAdvisor present their tips for serving this quick-growing marketing in “Navigating the Fast-Growing Solar Lead Gen Industry” at LeadsCon Las Vegas.

Click here to register for LeadsCon Las Vegas 2016.


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