2018 Full Program Below
Kim (Weisensee) Brown
Founder (Centrally Human) and Director of Marketing (AMA Insurance Group)
Centrally Human and AMA Insurance Group
CRM Account Executive
Velocify by Ellie Mae
Vice President, Demand Gen
Moderator: Using Video Across the Buyer’s JourneyChris has nearly 20 years of experience developing acquisition and retention strategies for SaaS companies such as Carbonite, Monster.com, and Brightcove. At Brightcove, Chris leads the demand generation function targeting both new prospects and existing customers. A frequent speaker at events like Sirius Decisions, Oracle MCX, The Marketing Innovation Summit, and PLAY, he was a finalist for the "2018 Marketer of the Year" Markie award. Chris holds an MBA from Babson College.
Gordon Brott Growth Marketing
Chief Storyteller & CEO
Prior to founding salesEQUITY, Tom held senior positions at Mercer Management Consulting, Inc. and IBM. He has contributed to three customer-based strategy books and is working on a fourth.
Executive Director of Client Marketing
Marketing Director of Campaign Strategy
Associate Director of Sustainer Giving
Save the Children
Chief Legal & Privacy Officer
CEO & Senior Consultant
As an early adopter of chatbots technology, Arvell helps companies create conversational marketing plans, chatbot strategies, and Facebook messenger funnels that take leads on interactive journeys to become qualified opportunities.
Today Arvell runs Chatbot Funnels – a chatbot company that partners with digital marketing agencies to help them leverage the power of messenger marketing for their customer acquisition campaigns.
Outside of work, Arvell is likely found training for a marathon or enjoying life with his wife and daughter.
Senior VP, Supply Partnerships
President and Owner
The Ward Group
Vice President and Head of Product Marketing
First Data Corporation
Euphemia adds a creative and varied skill-set to the marketing management team including marketing strategy, brand development, corporate messaging, thought leadership and research expertise. She brings over 20 years of experience as a brand manager and strategic marketer, executing award winning integrated marketing campaigns. Euphemia is the Editor-in-Chief of the award-winning Connected, First Data’s digital and print magazine, created to provide institutional clients with an insider’s perspective on trends and innovations in payments, as well as offer suggestions on how to navigate the new world of “connected” commerce.
Head of Consumer Finance
VP of Business Development
Customer Solutions Group
Senior Director, Marketing
Ian Luke Patrick Fitzgerald
Douglas K. Foster
Founder and CEO
B2B Content Manager
Lord Hobo Brewing Company
Digital Marketing Director
Connect Your Leads
Blue Chair, LLC
Prior to founding Benepath, Mr. Green led his prior company to four consecutive years on the Philadelphia Business Journal’s list of the top 100 fastest growing companies, three years on Inc. Magazine’s list of the nation’s 500 fastest growing companies, and received the Eastern Technology Council’s Internet Achievement Award. Mr. Green was selected as a finalist in 2001 and 2002 in Ernst and Young’s Entrepreneur of the Year Award and was included in The Philadelphia Business Journal’s 40 under 40 in 2002. Mr. Green earned a degree in Economics from Dickinson College and the Registered Health Underwriter designation from the American College.
Senior VP, Group Strategy Director
Ben is passionate about business strategy, data-driven decision-making and creative efficacy. He’s presented around the world for organizations including SXSW, CES, Microsoft and Intel, and has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
Vice President, Corporate Marketing
Moderator: ABM is the New BlackFara Hain is VP, corporate marketing at Zerto, managing branding, digital demand gen, ABM and sales development. She has enjoyed a 20-year career in marketing with a number of start-ups, including Seeking Alpha and Delta Three, and worked at VC fund Gemini Israel Ventures. Fara holds a BA in philosophy from Barnard College. She blogs about her ABM adventures at medium.com/@FaraJHain
Co-Founder & CEO
Bitcoin Market Journal
Moderator: How Blockchain is Changing Lead GenerationSir John Hargrave is CEO of Media Shower, the media company that helps great blockchain companies reach quality blockchain investors. He oversees a global team of analysts and journalists who rate and review blockchain projects, then present their findings on the premiere investor website, Bitcoin Market Journal. He is the author of the bestseller “Blockchain for Everyone” (Simon & Schuster, 2019), and a frequent speaker, lecturer, and leader of the New Finance revolution.
Chief Creative Officer
Senior Marketing Content Writer
Previously, she developed email marketing copy in demand generation positions at The Channel Company; Aberdeen Group, UBM Tech; and Ziff Davis Enterprise. She earned her undergraduate degree in English from Stonehill College and is on the Alumni Council board at Stonehill.
Sales and Marketing Manager
Director, Digital Media
Tony holds an M.B.A from University of Hartford and a B.A. from Georgetown University. He spends most of his free time with his wife and chasing around his two young boys.
Moderator: Building Powerful Brands in Modern MarketingPeter is a Fortune 500 CMO and innovation leader with 30 years of experience across diverse industries in consumer and business products, services and technology for market leaders such as Capital One, Hershey, General Mills, US WEST (CenturyLink), and TD Ameritrade. His ability to ignite dramatic growth and profits with breakthrough strategies and innovation has characterized all his work. As Founder of CMO Inc., Peter now consults on brand and marketing strategy and coaches up-and-coming marketing leaders. He’s a Forbes contributor and author of the bestselling, Marketing in the #FakeNews Era, Peter is on the board of advisors of several early stage companies in technology and consumer products.
VP/GM, Contact Center Services
Founder & CEO
Moderator: Reviving Long Dead ProspectsA prominent measurable marketing strategist and nationally recognized thought leader, Grant is president and chief executive officer at Responsory. He is also a sought-after public speaker, marketing instructor, award-winning author, copywriter and consultant with more than 20 years of experience in marketing.
Since founding the agency in 1999, Grant has focused on helping clients achieve measurable success by combining the art of storyselling with digital and direct marketing expertise. That includes improving or retaining membership, raising loyalty rates, boosting sales leads and closing rates and creating customer relations continuity with multichannel marketing techniques, including strategic content marketing programs.
President, Retail Mortgage
Prior to joining BBMC, Jones attended the prestigious United States Military Academy at West Point. Following his graduation from West Point in 1994, Jones went on to serve our country in uniform as a member of the U.S. Army, earning the rank of “Captain,” where he served until 1999. While enlisted, Jones deployed to Bosnia on two separate tours as a Field Artillery Officer during Operation Joint Endeavour.
Lead Generation Manager
President & Chief Growth Officer
VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast
Ai Media Group
Associate Director, Database Marketing
Pearson Online Learning Services
At Pearson, she is responsible for lead nurturing, digital communication, and digital marketing metrics. Her team concentrates on strategies, services and systems to ensure that her academic partners are satisfied with the results.
She has her BS in Economics and Business Administration. She loves days at the beach and playing with her kids
Head of Marketing
Moderator: Reviving Long Dead ProspectsScott Kosinski is a transformational marketing and sales executive with over 20 years of B2B and B2C marketing experience that spans across sales, brand, creative, integrated marketing programs, digital, research, competitive intelligence, product and more. Leading his diverse and talented teams, Scott integrates these functions together to build high-powered marketing growth engines proven to hyper-grow sales. In his current role as Head of Marketing for EyeMed, Scott’s team has helped achieve 40% growth in 4 years, adding over 13 million new business lives in the heavily commoditized insurance industry. He’s lived across the Midwest as he continues his pursuit of achieving sales and marketing nirvana.
Senior Managing Director, Head of Business Development
Co-Founder, President & COO
Moderator: Using Video Across the Buyer’s JourneyEran founded ELEMENT in 1998 and grew it into one of New England’s largest independent full-service production, post production and integrated content companies working with internal and external agencies for brands such as Nike, Dunkin’ Donuts, Microsoft, BMW, Liberty Mutual, SNHU, and the Celtics. He leads a talented team of producers, directors, editors, writers, designers and strategists who produce award-winning commercials, web videos, television programs and documentaries.
Eran is passionate about multi-platform video content marketing, syndication and leveraging innovative video technologies for both production and distribution. He values storytelling, the creative development process and producing scalable communications. Using those values, he has produced over 10,000 video projects to date.
Eran is a founding board member of both FILMA and the Massachusetts Production Coalition (MPC) and is an active member on both The Ad Club and the City Year Boston boards. He is a graduate of UMass Amherst and received an MBA from Boston University.
Head of Customer Lead Generation and Delivery
Unapologetic Marketing Truth-Teller
Author and Marketing & Communications Consultant
VP, Demand Marketing
VP Consumer Segments
Blue Cross & Blue Shield of Rhode Island
VP Strategic Accounts
AccuData Integrated Marketing
Moderator: Improving Sales and Marketing IntegrationJim McKinley is a co-founder of the digital marketing ad agency, (un)Common Logic and an adjunct professor at Baylor University. Jim has been a digital marketer since 1999 on both the client and agency sides which give him a range of experiences and knowledge that are (un)commonly deep. Jim has helped many companies solve their digital marketing challenges and looks forward to sharing some of his experiences at Leadscon 2020.
Consumer Insights & Marketing Analytics Director
Moderator: Exploring the Personas of Youth ConsumersJeff Meola is the Director of Business Intelligence & Analytics at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Jeff is responsible for managing and analyzing DMS industry data and customer trends. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.
Head of Research
Phil has written extensively about commercial real estate and is a sought-after speaker and panelist at industry events, where he explains complex research findings and marketplace trends to audiences ranging from the C-suite to the front lines.
Director of Digital Content
Beth Negus Viveiros
Chief Revenue Officer, Direct Response Sales
Pressable, a WordPress Co.
Moderator: Improving Sales and Marketing IntegrationJay Newman, CEO of Pressable, a WordPress Hosting Co., has a long history of developing revenue by aligning aggressive sales goals with marketing strategies. He has contributed more than 20 years of sales and executive leadership through driving growth with marketing ingenuity. This experience has honed his ability to accelerate lead generation and find success in new markets from startups to Rackspace & Dell/EMC.
President and COO
DoublePositive Marketing Group
Executive Vice President
EMI Strategic Marketing
Partner Relations Manager
CEO & Co-founder
Senior Vice President of Global Demand & Performance Marketing
Moderator: The Rise, Fall and Rise of MartechMatt Preschern is the Senior Vice President of Global Demand & Performance Marketing at CA Technologies. He is presently leading CA’s demand generation transformation towards becoming a dynamic, results-oriented and fully-integrated demand system that is closely aligned with sales – to collectively drive sustainable revenue growth. Prior to CA, Matt served as Executive Vice President and CMO at HCL Technologies Ltd. And Enterprise CMO and Senior Vice President of Windstream Holdings, Inc. Prior to Windstream he served as Vice President of Demand Programs for IBM North America where he led IBM’s company-wide transformation towards technology-enabled, “inbound driven” and digital marketing. In June of 2017, Matt was recognized by Forbes magazine as one of the “World’s Most Influential CMOs in 2017” (ranked #20). He was also named “2017 Marketer of the Year” by ANA’s Business Marketing Association. He holds an MBA from Emory University’s Goizueta Business School (1992). He lives with his wife and two sons in Chappaqua, New York.
BVS Kantar Media
Before joining Eze Software, Brad was senior vice president and chief marketing officer for Akamai Technologies, where he oversaw the global marketing and partner sales organizations. A 15-year veteran at the market-leading content delivery giant, Brad also held positions in sales, sales management, sales engineering, and training. Prior to Akamai, Brad was SVP and general manager at several New Horizons CLC divisions. Brad holds Bachelor degrees in Marketing and Economics from Baylor University.
Executive Vice President of Agency Services
Digital Media Solutions
Senior Manager, SEO
SmarterTravel (A TripAdvisor Company)
Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
Director of Interactions Operations
Moderator: The Rise, Fall and Rise of MartechDan Sheridan is Stein IAS’ Director of Interactions Operations, a global role based in New York in which he manages digital interactions planning and implementation team across multiple locations. Dan has over 11 years of B2B marketing experience leading teams in Manchester, Paris, London and New York. He has lead numerous award-winning campaigns for major global clients, including TATA Steel, Total Gas & Power, Iron Mountain, Amundi Asset Management, Nespresso, Ingredion, KPMG, Ricoh and HSBC, covering all aspects of social media, lead nurturing, demand generation, websites, PPC, online display, mobile, direct marketing, email campaigns and marketing automation. In his current role he is responsible for unifying a global team to pioneer and plan the martech and adtech integration, enabling Stein IAS’ clients to benefit from predictive analytics, database strategies, programmatic, digital buyer behavior modelling, intelligent media activations, ABM and advanced automation techniques.
Partner, CIPP/US, CECP
Mac Murray & Shuster LLP
Cognitive Neuroscientist & Founder
Director of Amplified Content
Erik has seen great success improving ROI performance on clients such as Pep Boys, Wyndham Vacation Rentals, PF Chang’s, Panasonic Healthcare, and possesses market vertical experience in Automotive, Healthcare, Restaurant, Fitness, Travel & Hospitality, Finance, Law, and Consumer Packaged Goods. When not attached to his laptop, Erik can be found enjoying life with the fam – camping, smoking meat & tipping ales, and discussing the finer points of science fiction in modern cinema. Tom Waits is his spirit animal.
VP, Sales & Marketing
Chairman and Chief Client Officer
Moderator: The Rise, Fall and Rise of MartechTom is a founding partner of Stein IAS and a leader and innovator in B2B marketing for more than 30 years. In 2017, Tom was among the first group of inductees into the ANA B-to-B Hall of Fame. He is part of the leadership team that has propelled Stein IAS to global Agency of the Year designation by ANA Business Marketing for three consecutive years and an unprecedented six times over eight years (2017, 2016, 2015, 2013, 2011 and 2010). Tom also was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in 2008, and was named to the “Who’s Who in B2B Marketing” list for 13 straight years.
Mac Murray & Shuster LLP
Moderator: ABM is the New BlackMarc Stewart leads PMG’s B2B client operations, overseeing strategy development, day-to-day campaign management, and client communications. By helping plan and strategize media plans for B2B clients and client initiatives, Marc is the driving force behind one of PMG’s fastest growing verticals. With his years of international and domestic experience, Marc has managed millions of dollars worldwide for lead gen and brand awareness campaigns while helping to implement and establish full-funnel tracking for proper attribution. With a client roster of innovative brands like Puppet, MarkLogic, and Evident.io, Marc brings an unmatched level of thought leadership and executional strategy. He’s also spoken
George B. Thomas
Chief Privacy Counsel
Senior Director of Marketing, CSPO
All Star Directories
Growth Product Manager
Simone Van Cleve
Senior Demand Gen Manager
Moderator: ABM is the New BlackSimone Van Cleve manages global digital marketing strategy at Puppet. She is responsible for driving engagement and pipeline growth through digital touch points at all stages of the customer journey — from brand awareness to product education. Working closely with design, content marketing, and product marketing, Simone develops innovative campaigns to position Puppet as a thought-leader and best-in-class solution. She has spent several years in the B2B tech space — most recently at LinkedIn — supporting a range of global demand generation programs.
Senior Strategic Sourcing Manager
Health Insurance Innovations
Head of Strategy and Planning
Infutor Data Solutions
Global Content Manager
Shawna is also responsible for messaging strategy and content development on many of State Street’s corporate marketing campaigns, supporting content creation across various promotional channels. Prior to State Street, Shawna was the Audience Development Manager for Boston.com, and spent several years at a Boston-based SEO agency, where she managed online marketing campaigns for dozens of clients. She graduated with a Bachelor of Science degree in marketing communications from Emerson College, with a minor in creative writing.
Former Leadership Executive
Walt Disney World
Specializing in customer service, Debbie developed a model that provides the foundation for designing and delivering on a customer-centric corporate culture. This model provides the tools for a customer service foundation that is unique to the needs of each client. Throughout her executive career, Debbie has held leadership positions with Walt Disney World and has founded, owned, and operated three advisory and training companies. During her 34-year tenure with the Walt Disney World Company®, she held leadership positions in Restaurant Management, Human Resources, Training and Development, Customer Service, Production Manufacturing, Resort Operations, and Senior Program Facilitator for The Disney Institute®.
Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Wednesday | October 3
Keynote: Closing the Loop -- Maximizing the Customer Journey from Data & Measurement to Planning & Personas
- What “digital transformation” really means for marketers
- How to keep your brand relevant in an ever-changing marketing space
- Tips for marketing and sales integration to maximize ROI
- How to make sense of emerging technologies and channels
- Why customer personas can help marketers identify key targets
- Beth Negus Viveiros, Managing Editor, Chief Marketer
Keynote: Fast and Furious Marketing -- Tips, Tools and Tactics to Improve Your Marketing Today
- Review classic direct marketing best practices that many marketers forget today
- Discover new tools and solutions that can empower your marketing as you optimize your technology stack
- Learn new features that you may not know about from some of the marketing tools you use regularly
- Leave with new marketing insights that you can quickly integrate into your own campaigns
- See examples of highly effective marketing in action from companies large and small
- Gordon Brott, Founder, Gordon Brott Growth Marketing
Building Powerful Brands in Modern Marketing
- Understand the role of a catalyzing insight in the foundation of a powerful brand
- Discover the elements of compelling brand promise that provides gravitational pull
- Learn how to navigate a polarized consumer market that expects brands to weigh into the big social and political issues of the day
- Peter Horst, Founder, CMO, Inc.
Interpreting the ‘F Word’: Why Customer Engagement NOT Customer Satisfaction Is Key to Sustainable Growth
- Discover why hearing the “f-word” is an indication your relationship is in trouble
- Understand why your customers think you’re at best average, and how to break out of the pack
- Learn the 6 dimensions to exceptional customer engagement (hint: you’re most likely only doing 2)
How to Hack the Brains of B2B Buyers
Social scientists have proven that humans cruise through much of their day on autopilot, defaulting to hardwired behaviors when they make many decisions – including the decisions that can ultimately determine whether or not you make a prospect’s shortlist.
But if you’re a savvy marketer, you can use these automatic responses to your advantage, increasing the likelihood your target will notice your message, respond to it, and even pay your asking price.
- How to use behavior to boost response rates and ROI
- Ways to better understand your prospects’ behavior pre- and post-sale
- Ideas for influencing the B2B consideration process
- Nancy Harhut, Chief Creative Officer, HBT Marketing
Best Practices for Better Customer Acquisition
In this session, you will learn about:
- Micro-moments and the role they play in cross channel attribution and campaign activation
- How to assess broadcast media efficacy (and actions to take) through online performance measurement
- How to optimize online ads by connecting offline (call) conversions
- And... How to activate real-time digital campaigns based on video advertising events
Finding Value in the Power of Influence and Influencers
- How to build lead generation strategies utilizing influencers
- Learn about marketing methods for building your own brand
- Discover some pitfalls to avoid in building out a standalone influencer strategy
Improving Sales and Marketing Integration
- Discover how small changes to measurement and feedback can lead to big changes in outcomes
- Learn two simple things marketing can do to increase the sales team’s close rates
- Understand how sales can help marketing write more effective copy
Designing an Extraordinary Customer Service Culture Using Chatbots and Pixiedust
- Discover a customer-centric service culture based on the three pillars of customer service employed by the Walt Disney Corporation for years
- Learn how to build a chatbot (and get a free one) to create a voice for your brand that is available 24/7 to serve your customers and deliver an extraordinary customer experience
In the Moment Marketing: Next Practices for Real-Time Targeting
- Learn how to optimize brand messaging and tactics for the modern customer's primary channels:
- Traditional Advertising
- Input from Family/Friends
- Actual Shopping
Tension + Human: Keys to Supercharging the B2B Sales Funnel
- Explore how to ensure brand consistency across the funnel experience
- Tips for creating both internal and external brand moments that unify
- Suggestions for ensuring a more human marketing machine
- Keys to executing a tight handoff from marketing to sales to ensure the brand’s humanity and narrative are strengthened rather than watered down
The Neuroscience of Creating Memorable Content
- Discover the neuroscience behind what makes marketing content memorable
- Understand the three most common reasons people forget content
- Learn how to appeal to human motivational drivers
- Find out how to take an informed understanding of your customer and translate that into messaging and content that resonates
- Carmen Simon, Cognitive Neuroscientist & Founder, Memzy
Making Direct Mail Work for You in Today’s World
- Review the key components of an effective direct mail strategy, and how to put each of these into action
- See how new technology offers incredible customization capabilities that can increase your response rates across the board
- Learn about new channels that combine technology and direct mail for extremely effective cross channel marketing
- See examples of great mail campaigns from B2C and B2B marketers
- Gordon Brott, Founder, Gordon Brott Growth Marketing
Spotlight on B2B Content Marketing: Who’s Doing What—And Doing It Right
- How to develop content ideas that resonate
- What content formats work best —and what’s driving results
- Examples of what works, what didn’t work—and how brands made it better
- Katie Martell, Unapologetic Marketing Truth-Teller, Author and Marketing & Communications Consultant
DMS End Zone Madness
Opening Reception – Exhibit Hall Open
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