Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Wednesday | September 25
Lunch
Unleashing Insights in B2B Marketing with Data and Analytics
Key Takeaways:
- Get ideas for improving campaign relevancy with personalization
- Find tips for increasing engagement and conversion
- Learn best practices for growing your customer file
- Discover the best ways to measure ROI and attribution across channels
- Tushar Mukherjee, Head of eCommerce Analytics, Lenovo
- David McBride, SVP, Digital Anayltics Solutions & Consulting, Course5 Intelligence
Customer Journey Maps Done Right
Key Takeaways:
- Understand how to balance opinion vs research when building a journey map
- Uncover the key elements of a journey map and how to put them in action
- Discover how to properly prioritize the journey maps you develop and how to map online and offline journeys together
- Understand the value of viewing different persona journeys and gain from examples of successful customer journey maps
- Determine best practices for keeping your map current and learn how to test if you got it right
- Peter Figueredo, Partner and Head of Client Services, House of Kaizen
- Trevor Cookler, Senior Manager, Optimization, House of Kaizen
Why Data-Driven Direct Response is Key to Next-Gen Customer Acquisition
Key Takeaways:
- Discover which data metrics matter most in weighing your customer acquisition strategy’s effectiveness
- Find out how to use data to further personalize direct response customer acquisition
- Learn actionable advice on optimizing customer acquisition campaigns
- Josh Henry-Hicks, VP of Facebook Marketing, MuteSix
- Aman Advani, CEO, Ministry of Supply
Building a 360-Degree CRO Framework for Maximum Conversions
Key Takeaways:
- Discover why a holistic CRO framework outperforms A/B testing alone every time
- Understand how a CRO framework forces you to be more customer obsessed
- Learn the key steps to building a CRO framework for continual testing, measurement, and optimization
- Tom Shapiro, CEO, Stratabeat, Inc.
How to Create a Successful Direct Mail Campaign: 3 Do’s, 3 Don’ts and 1 Secret Weapon
Key Takeaways:
- Discover the easy way to build a bullet-proof strategy
- Learn how to maximize your ROI
- Take in key considerations for B2B direct mail
- Find the one data point you must never ignore
- Walk away with copy and design tips that automatically engage your target
- Nancy Harhut, Chief Creative Officer, HBT Marketing
- John Sisson, President, HBT Marketing
SEO Tell-All: Secrets of SEO Pros
Key Takeaways:
- Learn actionable tips on how to meet your goals while avoiding the length of time/headache normally needed to achieve SEO success
- Understand the changes that have taken place with the Google Algorithm over the last few months
- Identify what it means to be on “Page 1” in 2019, and the SERP landscape opportunity that’s untapped
- Discover new tools and techniques to help with automation and perform research quicker
- Recognize how to leverage influencers to amplify your content and grow your brand
- Melissa Sciorra, Senior Manager, SEO, SmarterTravel (A TripAdvisor Company)
- Sean Adams, SEO Supervisor, AMP Agency
- Anthony Sarandrea, Founder, Pocket Your Dollars
1001 Lead Generation Tips: Energizing Your Marketing Efforts for Higher Customer Acquisition and Retention
Key Takeaways:
- Discover tips, tricks, and hacks for producing a high quality and quantity of leads
- Understand what technology tools are needed
- Learn what type of team is needed to build a high-performing lead generation team
- Uncover high performance channels where your customers are and are not
- Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
Subscription Marketing: Winning the War On Loyalty
- Ray Schneeberger, VP, Sales, Digital Media Solutions
- Ken Mahony, Former CMO, Guthy-Renker and Scholastic-At-Home
Networking Break
Do This, Not That: Critical Email Marketing Techniques
Key Takeaways:
- Learn marketing tactics that hold long-term value and drive results
- Acquire measurable tips for marketers to pull interested leads
- Gain insight on integrated direct marketing initiatives based on actual campaigns
- Explore top trends happening in email marketing today – and which actually work
- Discover pitfalls to avoid for email marketing
- Jay Schwedelson, President and CEO, Worldata
What Every Marketer Needs to Know About the Marketing Technology Stack
Attendees will leave this session understanding:
- The basics of creating and managing a marketing technology stack
- How to define technology requirements
- How to work alongside marketing operations to optimize the marketing technology stack to achieve business and marketing objectives
- Anita Brearton, Founder & CEO, CabinetM
Home Services: The Most Cost-Effective Channel to Generate Leads for Home Services…Shared Mail
Key Takeaways:
- Get an overview of the vast opportunities available in the channel
- Participate in a review of publications, rates and competitive usage that will educate Home Services lead generators on how to maximize ROI in the channel
- Hear about creative examples that will illustrate best practices in developing responsive creative
- Explore results tracking strategies that will support proper attribution of the channel
- Gain insights from first-hand experience from Rentokil, one of the largest Home Services brands in the world
- David Smith, CEO & Founder, Incremental Media
Optimizing Local Landing Pages for Search Engines
Key Takeaways:
- Learn how to fine tune your local landing pages to appear in Google 3-Pack, Maps and Organic search engine results using techniques that have won national competitions in local online marketing
- Learn what attributes to add, optimize and avoid to increase rankings and conversions
- See examples of hyperlocal content and advanced business listing acquisition strategies that have worked for both small and large chains optimizing around a specific target radius or geography
- Steve Wiideman, President & Sr. Strategist, Wiideman Consulting Group
Is Data Killing Creativity? No, And Here’s Why
Key Takeaways:
- Discover how to quantify and measure the impact of creativity
- Learn how to be data-inspired
- Understand how to use data to optimize creative
- Find out how to get creative teams excited about data and see it as an enabler, rather than as a detractor, from the creative process
- Ben Grossman, Senior VP, Group Strategy Director, FCB
- Sarah Blair, Director of Advertising, Lincoln Financial Group
Make Them Care: Getting Customers to Engage with Your Brand
Attendees will learn:
- What separates a brand from a company
- How art is marketed differently than products and services
- How Google and Facebook have failed your brand
- The facets of truly specific brands
- Adam Pierno, AVP Marketing Strategy, Arizona State University
Beyond EDU – Expansion through Tactical Diversification
Key Takeaways:
- Understand how to expand into new verticals while minimizing associated risk
- Learn about actual successes and learning opportunities from those who have made the transition
- Discover the importance of assessing technology and the need for the “right” data analytics
- Find out how to balance between leveraging your data and acknowledging consumer privacy concerns/regulations
- Joe Laskowski, Managing Partner and Chief Marketing Officer, Inquir
- Penny Lee, COO, BriteBox
- Mark Paetz, Vice President, MatchMaximizer
- Chris Moreira, CEO, TeleDrip
Improving the Customer Journey & Brand Engagement with SMS
Key Takeaways:
- Understand the differences and nuances between the varying methodologies of SMS (Push, Short Code, Long Code, Conversational Texting, A2P, P2P)
- Find out how to implement or upgrade SMS in your customer journey
- Gain insights into the world of SMS compliance, consent and regulations
- Joey Liner, Chief Revenue Officer, Digital Media Solutions
- Marty Collins, Chief Legal & Privacy Officer, QuinStreet
- Brock Thompson, Executive Vice President, Drips
- Adam Chickman, Senior Account Executive, ActiveProspect, Inc
- Rod Halperin, Marketing Director, loanDepot

Expo Hall Welcome Reception
Kick-off Connect to Convert the right way! Join us on the Expo floor to mix and mingle with cocktails. Get a sneak peek of the latest solutions while networking with peers and industry experts.
Sponsored by DMS
Networking Dinners
Pre-registration is required along with an additional fee and space is limited—so we encourage you to reserve your seat early. Simply make your networking dinner selection from the following restaurants; Mortons The Steakhouse, Boston Legal Harborside, Ocean Prime or Rosa Mexicano during your registration process and your seat will be booked! Already registered for the Conference? No problem.
Click here to add this to your C2C package. If you have any questions contact customer service at registerleadscon@accessintel.com.
Thursday | September 26
Wake-Up 5k Run and Tour
Join other C2C runners for three miles of networking. We will take a guided jog amid some of Boston’ scenic sights like famous eatery’s, Moakley Federal Courthouse, Boston Tea Party Museum, Rose Kennedy Parkway, Faneuil Hall, Christopher Columbus Park and much more. Group stretch in the lobby at 6:20 am; group leaves at 6:45 am. Water, snacks, and fruit will be available after the run before breakfast.
Cost: $25. (Pre-registration required. No walk-ups will be accepted.)
Breakfast & Topic Roundtables

Raising Performance: How Top Marketers Are Using Data to Acquire Customers
What sets the best performing marketers apart from the rest is their unique use of available data — both their own and from third parties — to define their approach to customer acquisition. This session will present and discuss examples of how innovative marketers are collecting myriad data points and using them to drive success from one end to the other in their sales funnel.
Keynote: Irresistible Ideas--How to Build the Secret Weapon of Master Marketers
After this session you will be able to:
- Solve for the three most common mistakes we make when communicating our ideas
- Apply a simple formula to make your ideas irresistible… in seconds
- Develop the “minimum viable case” for ideas (and the outline of any content you need to spread those ideas)
- Tamsen Webster, Founder and Chief Message Strategist, Find the Red Thread
Networking Break
Welcome to Email Marketing Fight Club
Key Takeaways:
- Discover best practices for subject lines that get results
- Gain tips for writing copy that encourages clicks and conversions
- Walk away with ideas for creating email campaigns that trigger the response you need now
- Nancy Harhut, Chief Creative Officer, HBT Marketing
- Mary Hart, Senior Marketing Content Writer, ConnectLeader
Resolving Identity & Assessing Customer Behavior to Deliver People-Based Marketing
Key Takeaways:
- Learn about the foundational data capabilities that are necessary in building a people based marketing program
- Learn about the importance of Identity Resolution and how leading brands are approaching the challenge of identifying their customers and prospects across disparate marketing interactions
- Learn how marketers are incorporating their customer’s behavioral signals into their marketing strategy to better personalize the experience and improve acquisition, retention, and cross-sell campaigns
- Eli Schwarz, VP, Data Strategy, Jornaya
- Michelle Tilton, VP, Marketing, Infutor Data Solutions
- Hari Sundram, CEO, Verikai
- Michael Tolmie, Managing Director, Marketing for National Education Partners, Northcentral University
3 Things You Absolutely, without a Doubt, Need to Know About Data Privacy Before You Submit Your Marketing Plan
Key Takeaways:
- Understand what an appropriate level of transparency is for your business
- Discover how to stay on top of what consent you need to collect to keep doing what you're doing
- Learn practical steps for what you need to have a solid privacy program in place
- Jodi Daniels, Founder and CEO, Red Clover Advisors
Customer Lifetime Value: The Most Underutilized Relationship in Marketing
Key Takeaways:
- Discover how to aggregate and structure customer data to build customer lifetime value
- Learn to leverage measurement and attribution to better understand the impact of their marketing efforts on customer retention
- Understand how to implement quick, easy wins into their marketing strategy that directly bolster customer relationships and ultimately develop evangelists
- Find out how to utilize multi-channel orchestration through personalized 1:1 experiences (without being creepy!) that create a connected customer experience
- Scott Gifis, President, AdRoll, AdRoll Group
- Adam Lasky, Director of Marketing, TeePublic
Rebranding for Success: Relation Insurance’s Road to a New Brand Identity
What’s in a name? A lot if you want to create a strong brand connection. Relation Insurance undertook a year-long renaming initiative to break from the past and engage customers in a variety of B2B verticals. In this session, learn how your brand can create a new corporate identity that truly represents your value proposition to customers and prospects.
- Key Takeaways: Find out how to choose a name that is relevant, protectable on target
- Get tips for creating a brand rollout that builds momentum and excitement
- Learn ideas for getting buy in from your entire organization, from entry level to the c-suite
- Natalie Zensius, SVP, Marketing & Communications, Relation Insurance Services
Better Together: Leveraging Partnerships to Drive Marketing & Consumer Engagement
Key Takeaways:
- Get tips on how and what to consider in driving strategic partnerships to help a data-driven business
- Discover how the right partnerships provide new streams of data that ultimately result in more personalized marketing strategies and improved customer experiences
- Learn how both parties benefit from partnerships by lowering costs, expanding markets, and delivering deeper and more varied customer data that can fuel growth
- Mark Coffey, EVP of Strategic Partnerships, GasBuddy
How New Consumer Privacy Laws like CCPA Will Change the Business of Online Lead Generation
Key Takeaways:
- Be aware that CCPA is going into effect 3 months from the conference date and companies need to prepare immediately
- Understand how law affects the lead gen ecosystem
- Take tactical steps to become compliant
- Greg O'Brien, CEO, Noodle
- Steve Rafferty, CEO, ActiveProspect, Inc
- Jodi Daniels, Founder and CEO, Red Clover Advisors
- Adam J. Bookbinder, Partner, Holland & Knight
Tools to Make Life Easier for Your Sales People
Lead buyers put tremendous effort into generating the right prospects for their businesses, and the effort is both worthwhile and necessary. It is also expensive with leads consuming up to 25% of all costs. However, salespeople are a sneakily larger expense, representing as much as 40% of all costs! Does your business put as much effort into tilting the playing field to your salespeople favor, making it both easier for them and more efficient for you? Join this session and learn how companies are identifying the needs and individual strengths of their salespeople and what they are doing to fill those needs and take advantage of their strengths.
Key Takeaways:
- Inspiration – real stories of how lead buyers are making life easier for their salespeople with technology and data
- Action items – a shortlist of tools and techniques to make the most of your sales people’s effort and strengths
- Pitfalls – learn what hasn’t worked and save time and money
- Ethan Ewing, CEO, ProPair
- Aru Anavekar, Co-Founder and CEO, botsplash
- Scott Payne, Owner and Principal Consultant, SDP Solutions, LLC

Lunch and Learn: Rapid Outbound Lead Reach and How to Optimize Lead Generation
In today’s real-time world, lead generators are moving faster than ever to generate and optimize those leads for maximum conversions. In this lunch and learn session, Infutor Data Solutions, an industry leading data and lead solution provider, and Cognius, a digital lead generation and email marketing powerhouse, will discuss tactical ways to improve all areas of lead generation. Attendees will learn how Cognius is attaining rapid outbound lead scale and omnichannel targeting of in-market prospects for major industry brands. The discussion will also include how Cognius and top outbound marketers are identifying the best in-market leads and acquiring lookalike audiences to create sustainable scale.
Key takeaways will include:
- Practical tips for contactability and personalized reach across multiple platforms (email, social, display, programmatic)
- How segmentation drives lookalike lead targeting and importantly, how to use that intelligence to prioritize inbound lead engagement and personalized offers
- The steps needed for leveraging dynamic intelligence to increase outbound scale and engagement as well as inbound prioritization/personalization) for higher conversions/lead value
- Jordan Staab, President, Co-Founder, and Chief Revenue Officer at Cognius
- Stuart Lazarus, Director of Lead Gen Market Solutions at Infutor Data Solutions
Scaling Your Content Marketing for Measurable Business Growth
Key Takeaways:
• Learn how to define content marketing vs. marketing with content
• Discover more effective ways to launch a nurturing strategy leveraging content
• Learn how to develop quality content that more effective enables a salesforce
- Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
- Ginger Shimp, Senior Marketing Director, SAP
- Ryan O'Neil, Global Head of Paid Media and Nurture Marketing, Citrix
- MaryAnn Holder, Global CMO, One Network Enterprises
5 Ways Marketers Can Create More Effective Videos with Less Time & Money
Key Takeaways:
- Learn how your team could be creating multiple videos per week for pennies on the dollar
- Learn how to use video to communicate better, simplify the complex and drive more revenue to the bottom line
- Learn how to eradicate the hurdles, embrace the hustle and become a video hero at your organization
- George B. Thomas, Inbound Evangelist, Impulse Creative
Home Purchase Leads: Why Aren’t My Customers Coming Back to Me?!
Key Takeaways:
- Learn key industry statistics about repeat customer rates
- How to leverage 1st-party and 3rd-party data to identify customers back in-market
- Discover strategies to successfully nurture home purchase prospects with ease
- Mike Eshelman, Head of Consumer Finance, Jornaya
- Grant Moon, CEO & Founder, Home Captain
- Mike Peronto, Director of Lead Marketing, Cardinal Financial Company
Content That Converts: Creating Sales-Driven Content That Delivers
Key Takeaways:
- Learn how to define your audience and content voice
- Discover how to build an audience and nurture them throughout the conversion funnel
- Learn how to develop quality content that generates organic traffic
- Kathy Bryan, CMO, Digital Media Solutions
- Patrick Cunningham, Director of Brand Marketing, NJ Lenders Corp.
Networking Break
Using Behavioral Intelligence to Double Website Performance
Key Takeaways:
- Learn to read the digital body language of your site visitors
- Uncover how to measure your audience’s experience on your website
- See how using behavioral intelligence can double your site conversions
- Tom Shapiro, CEO, Stratabeat, Inc.
Experiential Marketing on a Shoestring Budget: The Proof That Banking Doesn't Have to be Boring
Key Takeaways:
- Disrupt traditional marketing and get members creating buzz by generating emotional and engaging experiences leading to lasting impressions that they want to share with others
- Learn how to collect data to pinpoint target messaging, create more value and ultimately increase member engagement
- See examples of others who have ditched traditional and expensive advertising and marketing efforts for experiential marketing and strategies
- Elizabeth Rose, VP, Marketing, Vibrant Credit Union
New Call Generation Techniques
Key Takeaways:
- Discover which channels generate the highest quality, which generate the highest quantity and how to manage the two. Cheaper isn’t always better (but sometimes it is!)
- Learn what we’ve seen so far in 2019 for call generation and how call generation will look in 2020 and beyond
- Equip yourself with the right tools to scale call marketing (SMS, Ringless Voicemail, AI) and the compliance behind them
- Anthony Paluzzi, CEO, PALO media
- Damon DeCrescenzo, Founder and CEO, The Credit Pros
- Aaron Christopher (A.C.) Evans, Founder and CEO, Drips
Leveraging AI to Augment Your Marketing, Increase Conversions and Build Retention
Key Takeaways:
- Discover how conversational AI improves lead to conversion quickly and seamlessly
- Understand how the personal touch and 1:1 attention of AI results in deeper engagements
- Learn how AI creates a better end user experience with intent-driven conversation, strengthening your brand
- Gain insights into how AI helps your business scale
- Michael Metcalf, Marketing Director, Antioch University
- Vivek Zaveri, Founder & CEO, Meera.ai
2020 B2B Outlook: Where Do We Go From Here?
Key Takeaways:
- What content works best at every point in the funnel
- B2B marketers’ top challenges for new customer acquisition
- What martech brands will invest in to boost engagement and ROI
- Beth Negus Viveiros, Managing Editor, Chief Marketer
- Mary Hart, Senior Marketing Content Writer, ConnectLeader
- Ashley DePaolo, President, CommCreative
- Ruth Stevens, President, eMarketing Strategy
Learn to Persuade: Simple Direct Marketing & Copywriting Tactics Proven to Increase Conversions
Key Takeaways:
- Uncover the #1 thing you're doing wrong in your marketing — and how to fix it
- Walk away with a simple copywriting checklist to improve the effectiveness of your emails by more than 100%
- Learn how to optimize your ads on Facebook, LinkedIn, and across other digital channels to generate more clicks, calls and sales
- Eddie Schleyner, Senior Copywriting Manager, G2Crowd
- Gordon Brott, Founder, Gordon Brott Growth Marketing
Generating Leads for Insurance – 2019 Edition
More than that, get insights on the funnels they use as well as conversion metrics as the prospect travels through the customer journey. They’ll share advanced tactics to take your insurance campaigns to the next level.
Key Takeaways:
- Learn to effectively use the current traffic sources that marketers use to generate leads
- Discover best practices to qualify a lead as it goes through your acquisition funnel
- Receive industry benchmarks on conversion rate, cost per acquisition and other key metrics
- David Quiec, Partner, Enginefish
- John Lorge, CMO, Assurance
- Hunter Ingram, EVP – Business Development, EverQuote, Inc
Big Giant Conversations: Putting the Relationship in Conversion
Key Takeaways:
- Understand what "digital conversations" are why are they important to conversion optimization
- Learn about the underlying principles of conversations in a digital marketing context, and how they relate to traditional sales and marketing
- Come away with action items including implementation, testing, and optimization to drive quality conversion
- Jeff Eckman, Founder & CEO, Blue Green Brands
- Rinoti Amin, Growth Marketing Consultant/Former Director of Digital Marketing, PayPal
Expo Hall Closing Reception
Friday | September 27
Breakfast
Keynote: A Fireside Chat with Adam Grossman—Standing Apart through Great Customer Experiences
- Adam Grossman, Executive VP, CMO, Boston Red Sox & Fenway Sports Management
Keynote: 2020 Vision--How Brand Leaders Are Preparing for the Next Decade of Marketing
Join this session and:
- Hear practical ideas from marketing leaders who are meeting changing buyer expectations
- Learn the most important skills being recruited for the marketing team of the next decade
- See the specific role technology and analytics are playing in today’s martech stack
- Find out how brand leaders are rallying the rest of their organizations to meet the coming changes around experience and trust
- Katie Martell, Unapologetic Marketing Truth-Teller, Author and Marketing & Communications Consultant
- Rahim Rajpar, Head of Marketing & Direct to Consumer Business, John Hancock Insurance
- Lindsey Christensen, CMO, Thoughtbot
- Kelly Esten, Senior Director of Product and Partner Marketing, Toast
- Hannah Budreski, VP Marketing, Endurance International Group
- Adam Grossman, Executive VP, CMO, Boston Red Sox & Fenway Sports Management
The Rapidly Changing Landscape of B2B Ecommerce
Key Takeaways:
- Understand the nature of B2B ecommerce and how it differs from B2C
- Discover the opportunities in numerous B2B verticals, including manufacturing, distribution, retail and more
- Frank Thompson, Managing Director, Ecommerce, Accorin
What Are We Teaching Them? Determining Selling & Buying Behavior in Email
Key Takeaways:
- Learn how to connect to brand in email as a publisher
- Discover the inherent conflict of content as value vs. content proving the case for brand trust
- Understand how to look for behavior patterns
- Gain insight into the age-old multichannel distribution problem – or how to focus on the meaningful
- Kate Faughnan, Director of Email Marketing, America's Test Kitchen
Health Coverage: The Importance of Alignment Between the Marketing Company and Its Direct Carrier
Key Takeaways:
- Learn how to align yourself with a direct carrier
- Discover the advantages of aligning yourself with an end buyer and understanding their products and services
- Understand the benefits and long-term outcomes to partnering with the end buyer
- Find out how partnering with a direct carrier can remove the transactional tensions between lead vendors and end buyers
- Helene Seydoux, CEO, Torchlight Technology
- Ryan Fajkowski, Senior Vice President, IHC Group
Predicting Your Digital Marketing's Future Value through a Data-Driven Customer Strategy
Key Takeaways:
- Understand how to identify the right data analytics to target the ideal customers for the future
- Learn how to drive company growth and innovation for a data-driven strategy
- Discover how continually optimizing your analytics and reporting will future-proof your digital marketing
- Jason Roussos, SVP of Strategy, Adlucent
Why You Need Leads at EVERY Stage of the Funnel
As any marketer can tell you, it is expensive to generate leads in today’s business environment. But it’s not the cost alone that keeps even the best pros up at night. Understanding the nuances of each lead and how to replicate some level of success is as much art as it is science. Once you pay for leads, do they convert? And if they do, how do they stack up against your other sources? Perhaps most importantly, how can those leads transition out of marketing and over to sales successfully? In this session, discover how B2B organizations can implement a lead generation mindset/framework that capitalizes on the opportunity to secure leads throughout each stage of the funnel.
- Key Takeaways:Get the scoop on why generating leads throughout the entire sales funnel is important to business growth
- Learn three practical tips for improving your lead gen process
- Understand the ways Justworks made the business case for more investments to get the resources they need for a successful B2B lead gen strategy
- Wayne Silverman, CRO, Business.com
- William Boyle, Digital Marketing Manager, Justworks
The Future of Paid Search: How Amazon, Audience Development and Intent Farming are Changing the Game
Key Takeaways:
- Learn how to plan a Paid Search campaign that is bigger than Google
- Discover how DTC brands are using Amazon search to create a competitive advantage
- Build proprietary search audiences and train audience algorithms to find the best searchers via semantic search behavior
- Brian Handrigan, Co-Founder & CEO, Advocado
- Chris Copeland, Co-Founder & CEO, C2Next
TCPA: How Mobile Marketers Can Stay Compliant and Minimize the Minefield of Risks of Liability in Today's World
Key Takeaways:
- Gain tips on how and what to consider in driving strategic partnerships to help a data-driven business
- Discover how the right partnerships provide new streams of data that ultimately result in more personalized marketing strategies and improved customer experiences
- Learn how both parties benefit from partnerships by lowering costs, expanding markets and delivering deeper and more varied customer data that can fuel growth
- David Kaminski, Partner and Chair of Financial Services Practices Group, Carlson & Messer LLP
Low Cost-High Impact Client Retention Strategies
Key Takeaways:
- Learn the financial impact of retaining a customer vs gaining a new customer
- Take away unique and easy to implement ideas to improve your customer relationships
- Learn how automation can increase your customer engagement while reducing your time and effort in marketing
- Jill Kegler, Director of Business Development, Double A Solutions
Solving the Sales and Marketing Culture Clash with Account Based Marketing
Key Takeaways:
- Find out how marketers can get more comfortable owning revenue responsibilities
- Learn how to build trust among sales teams to accept and believe that marketing will stick with them
- Discover how to create and share only the content that well-vetted target audience would care about
- Rene Asis, Head of B2B Measurement, LiveRamp B2B
- Adam Benaroya, Senior Manager, Global Media, Hewlett Packard Enterprise
The Business Guide to Brokering: How to Leverage Affiliate Networks for Consistent, Incremental ROI
Key Takeaways:
- Uncover not only the right answers to look for, but the right questions to ask
- Understand key motivations of an Affiliate Network to appeal to the best and most meaningful traffic partners
- Learn what a network does and does not do so you’re best prepared for an immediate impact
- Recognize the signs that a Network is working for you and committed to your success
- Gordon Riegel, Director of Advertising, Diablo Media
Marketing Operations, Marketing Automation and Marketing Technology are Not the Same
Key Takeaways:
- Learn the key similarities and difference between Operations, Automation and Technology roles
- Identify keywords to look for on resumes or listen for in interviews to find the best candidates for your role
- Focus on key skills associated with each type of role
- Learn how people in each of these roles play huge parts in any marketing organization both on the front lines and behind the scenes
- Justin Sharaf, VP of Marketing, Jahia Solutions
You have selected: