Moderator: SEO Tell-All: Secrets of SEO ProsSean Adams is the SEO Supervisor at AMP Agency, a full service digital marketing agency. Previously he was the SEO Manager at SmartBear Software, a leader in the automated QA software space. In that role, he oversaw eight separate domains which totaled roughly 65,000 unique organic sessions daily. Prior to joining SmartBear, he was a member of the Wayfair SEO Team where he worked on the Blogger Relations team before becoming an SEO Analyst. He enjoys keyword research so much that he launched a podcast dedicated to it.
Ministry of Supply
Growth Marketing Consultant/Former Director of Digital Marketing
Co-Founder and CEO
Head of B2B Measurement
Senior Manager, Global Media
Hewlett Packard Enterprise
Director of Advertising
Lincoln Financial Group
In her role, Sarah works with Lincoln Financial’s advertising agencies to develop our consumer advertising campaign, driving brand awareness and engagement for Lincoln, our products and solutions. Sarah leads a team supporting Lincoln’s business-line paid advertising efforts, including analytics for measuring results and optimization for both consumer and business-line advertising.
Adam J. Bookbinder
Holland & Knight
Mr. Bookbinder advises companies and educational institutions on a range of cybersecurity and data privacy issues, including responding to cybersecurity incidents, conducting internal investigations and cybersecurity reviews, preparing incident response plans, complying with U.S. data privacy laws and the EU General Data Protection Regulation (GDPR), interfacing with law enforcement agencies following a cybersecurity incident, and obtaining guidance from law enforcement on national security cyber issues.
Before joining Holland & Knight, Mr. Bookbinder served for 18 years as an Assistant U.S. Attorney for the District of Massachusetts. Mr. Bookbinder spent 13 years in the U.S. Attorney’s Office's Cybercrime Unit, the last 4 as chief of the unit, and five years in the Office’s Economic Crimes Unit.
He has a J.D. from Harvard Law School (1993) and a B.A. from Dartmouth College (1990).
Digital Marketing Manager
Founder & CEO
Gordon Brott Growth Marketing
Senior Vice President of Corporate Marketing and Communications
Digital Media Solutions
Endurance International Group
Aaron Christopher (A.C.) Evans
Founder and CEO
Moderator: New Call Generation TechniquesA thought leader in drip marketing, conversational messaging, and lead follow-up campaign methodologies. The founder and CEO of Drips.com. A.C.'s consultancy company builds, manages, and runs automated voice, sms, and email drip marketing campaigns. They convert more leads to calls with powerful human backed A.I. chat bots. Drips is disrupting the status quo of predictive robo dialers and call centers. Drips provides a better user experience for the end consumers, while simultaneously raising client's contact and closing rates.
EVP of Strategic Partnerships
Chief Legal & Privacy Officer
Senior Manager, Optimization
House of Kaizen
Moderator: Customer Journey Maps Done RightIn his role as senior manager of customer experience optimization, Trevor leads a digital team of copy writers, designers, developers and project managers to continuously optimize the customer journey based on House of Kaizen’s client’s KPIs. Fueled by research, we help uncover massive opportunities in customer acquisition, on-boarding, product development/engagement and retention.
Co-Founder & CEO
Director of Brand Marketing
NJ Lenders Corp.
From 2012 to 2017, Patrick, right-hand-man for a Top US Loan Originator's team, helping them achieve more than $800 Million in loan volume and over 1700 units.
Passionate about consumer behavior, psychology, and video communication, Patrick is taking digital marketing at NJ Lenders Corp. to the next level with his edgy style and is looking forward to contributing to the company's online growth.
He spearheaded video strategic planning for NJLC's video marketing efforts and was the architect behind the NJ Lenders Corp. state-of-the-art video studio. Patrick believes all marketing should be defined with one simple phrase, "Test-Calibrate-Test-Calibrate-SCALE!"
Founder and CEO
Red Clover Advisors
Founder and CEO
The Credit Pros
Moderator: New Call Generation TechniquesDamon is a progressive forerunner and vocal advocate of the credit technology industry and a passionate trailblazer about finding true “Win-Win” partnerships. As the Chief Executive Officer and Co-Founder of The Credit Pros for more than a decade,
Damon powerfully led his dedicated and keen team who have served tens of thousands of clients across the country, while building a world-class culture and best-in-class credit repair platform.
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Ashley DePaolo is the President of CommCreative, a full-service marketing and advertising agency in the Boston area. She has over 18 years of experience in B2B marketing, with a particular focus on the cybersecurity, manufacturing, healthcare, software, senior living, and financial industries.
Ashley sets the strategic direction for CommCreative and leads the team to develop cutting-edge, integrated strategies that combine emerging trends and innovations with smart, proven solutions. Her leadership has led to significant growth for the agency and its clients. In 2019, CommCreative was named a top brand engagement agency by Chief Marketer and ranked on the Inc. 5000 list of the nation’s fastest growing companies for the fifth time.
Founder & CEO
Blue Green Brands
Head of Consumer Finance
Senior Director of Product and Partner Marketing
Senior Vice President
Mr. Fajkowski has over 17 years of experience in leading consumer centric teams and has had direct oversite of sales, marketing, and operations. His previous experience includes executive level roles at fortune 500 companies JP Morgan Chase and Assurant Health. In addition, he served as President and Chief Operating Officer of Sterling Commerce Group and Sterling Law Offices.
Mr. Fajkowski attended University of Wisconsin-Milwaukee and holds a Bachelor’s Degree in Business Administration- Finance.
Director of Email Marketing
America's Test Kitchen
Partner and Head of Client Services
House of Kaizen
Moderator: Customer Journey Maps Done RightAs a partner at House of Kaizen, Peter Figueredo focuses on strengthening relationships with clients and growing results for clients. He is head of client services, and his teams are responsible for client happiness and meeting client goals to achieve long-term engagements and organic growth. Figueredo frequently speaks at key conferences, is a founding member of the Performance Marketing Alliance (PMA) and an active member of the internet OldTimers group.
As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo's North American Mid-Market business.
Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters.
Executive VP, CMO
Boston Red Sox & Fenway Sports Management
In his role, Grossman partners with the Red Sox Ticketing, Corporate Sponsorship, and Broadcasting departments, and plays a vital role in developing integrated ticketing, sales, and sponsorship strategies that drive revenue for the club.
Grossman is also responsible for marketing and growing ticket sales for all non-baseball revenue-generating events and activities at Fenway Park, including concerts, the Fenway Gridiron Series, Polartec Big Air at Fenway, Capital One Frozen Fenway, and the AIG Fenway Hurling Classic.
In 2017, Grossman spearheaded the creation of "Take the Lead," a first-of-its-kind partnership between Boston's five major professional sports teams and the NAACP Boston Branch designed to combat racism and hate speech in sports venues and in the Boston community.
Grossman is also head of marketing for Red Sox sister company Fenway Sports Management, a leading sports and entertainment agency that provides sales, marketing, and consulting services for parent company Fenway Sports Group's elite portfolio of properties, including Liverpool FC, LRMR/LeBron James, NESN, and Roush Fenway Racing.
Senior VP, Group Strategy Director
Ben is passionate about business strategy, data-driven decision-making and creative efficacy. He’s presented around the world for organizations including SXSW, CES, Microsoft and Intel, and has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
Co-Founder & CEO
Chief Creative Officer
Senior Marketing Content Writer
Previously, she developed email marketing copy in demand generation positions at The Channel Company; Aberdeen Group, UBM Tech; and Ziff Davis Enterprise. She earned her undergraduate degree in English from Stonehill College and is on the Alumni Council board at Stonehill.
VP of Facebook Marketing
One Network Enterprises
EVP – Business Development
Partner and Chair of Financial Services Practices Group
Carlson & Messer LLP
Director of Business Development
Double A Solutions
VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast
Ai Media Group
Managing Partner and Chief Marketing Officer
Director of Marketing
Guthy-Renker and Scholastic-At-Home
On-Demand Marketer and Executive Director
Named “one of the most interesting people in B2B marketing,” a "marketing expert to follow" and a top marketing writer on LinkedIn, Martell is a millennial CMO and the world’s first “Director of Buzz” who now advises high-growth brands as an on-demand marketer. Martell serves as the Co-Executive Director of Boston Content, the city's largest nonprofit community of content professionals, and is the author of the forthcoming book “Rabble Rousers: How Transformative Voices Change Apathy into Action”
Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com
SVP, Digital Anayltics Solutions & Consulting
CEO & Founder
Head of eCommerce Analytics
Beth Negus Viveiros
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Beth is the B2B programming chair for LeadsCon’s Connect to Convert, and has covered B2B, digital, martech and direct marketing for over 20 years at a number of industry publications. She helps oversee editorial content for the Chief Marketer Network, including the CM200, Chief Marketer’s exclusive listing of the country’s premier marketing agencies. She is a graduate of UMass Dartmouth and lives in the Boston area with her husband, two sons and feline life companion Catt Murdock.
Global Head of Paid Media and Nurture Marketing
Moderator: New Call Generation TechniquesAnthony Paluzzi is the founder and CEO of PALO, a leading performance-based agency focused on call marketing. Anthony heads up all strategic initiatives, project development, and overall company operations. Since starting as a solo affiliate in 2010, Anthony has grown PALO to one of the leading pay per call marketplaces for affiliates and advertisers to connect.
Owner and Principal Consultant
SDP Solutions, LLC
Director of Lead Marketing
Cardinal Financial Company
AVP Marketing Strategy
Arizona State University
Head of Marketing & Direct to Consumer Business
John Hancock Insurance
Director of Advertising
Vibrant Credit Union
SVP of Strategy
Pocket Your Dollars
Moderator: SEO Tell-All: Secrets of SEO ProsAnthony is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that has driven over 1 million customers in 2018. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that, combined, reach millions of buyers every month. He is consistently featured as one of the top “under 30” entrepreneurs and was recently featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs changing the world”. The largest lead generator in the financial space, specializing in driving thousands of inbound phone calls per day.
Senior Copywriting Manager
Digital Media Solutions
VP, Data Strategy
President and CEO
Senior Manager, SEO
SmarterTravel (A TripAdvisor Company)
Moderator: SEO Tell-All: Secrets of SEO ProsAs a child, Melissa constantly got in trouble for cutting the line to get to the first position – and that’s when her quest for the first ranking began. She is currently the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. Melissa works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com.
Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
Director, Marketing Technology and Operations
Prior to LogMeIn, Justin worked in Marketing, Analytics, and FP&A at Vistaprint and Time Inc. He holds a BA from Amherst College and lives outside of Boston, MA with his wife and two young sons.
Senior Marketing Director
CEO & Founder
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at RuthStevens.com
George B. Thomas
Executive Vice President
Managing Director, Ecommerce
Infutor Data Solutions
Managing Director, Marketing for National Education Partners
Founder and Chief Message Strategist
Find the Red Thread
President & Sr. Strategist
Wiideman Consulting Group
Founder & CEO
Zaveri is an expert in the higher education lead generation field and has skillfully developed and executed search campaigns for Liberty University and ITT Technical Institute. His experience with proprietary technologies has led to proven successes with email and social media campaigns.
He is currently responsible for the strategic planning and business development of Mantra Digital. As an agency that specializes in lead generation, search engine marketing, and media buying and planning, Mantra Digital also owns subsidiaries such as Mantra Digital India Private Limited and Mantra Digital Incorporated.
SVP, Marketing & Communications
Relation Insurance Services
Classically trained as an illustrator at the Academy of Art University in San Francisco, Natalie got her professional start in the motion-picture industry as a special-effects artist and producer. Throughout her career, she’s worn many hats, including multi-media producer, account manager, and head of marketing communications in both the private and public sector. Prior to joining Relation, she built a successful marketing-communications consulting practice—and counted Relation amongst her happy clients.
When she’s not working, she’s either traveling, hiking, or backpacking. She also runs a vacation rental business in the mountain foothills of California, near Yosemite National Park.
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Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Wednesday | September 25
Building a 360-Degree CRO Framework for Maximum Conversions
- Discover why a holistic CRO framework outperforms A/B testing alone every time
- Understand how a CRO framework forces you to be more customer obsessed
- Learn the key steps to building a CRO framework for continual testing, measurement, and optimization
- Tom Shapiro, CEO, Stratabeat, Inc.
Subscription Marketing: Winning the War On Loyalty
Optimizing Local Landing Pages for Search Engines
- Learn how to fine tune your local landing pages to appear in Google 3-Pack, Maps and Organic search engine results using techniques that have won national competitions in local online marketing
- Learn what attributes to add, optimize and avoid to increase rankings and conversions
- See examples of hyperlocal content and advanced business listing acquisition strategies that have worked for both small and large chains optimizing around a specific target radius or geography
- Steve Wiideman, President & Sr. Strategist, Wiideman Consulting Group
Improving the Customer Journey & Brand Engagement with SMS
- Understand the differences and nuances between the varying methodologies of SMS (Push, Short Code, Long Code, Conversational Texting, A2P, P2P)
- Find out how to implement or upgrade SMS in your customer journey
- Gain insights into the world of SMS compliance, consent and regulations
- Joey Liner, Chief Revenue Officer, Digital Media Solutions
Thursday | September 26
Customer Lifetime Value: The Most Underutilized Relationship in Marketing
- Discover how to aggregate and structure customer data to build customer lifetime value
- Learn to leverage measurement and attribution to better understand the impact of their marketing efforts on customer retention
- Understand how to implement quick, easy wins into their marketing strategy that directly bolster customer relationships and ultimately develop evangelists
- Find out how to utilize multi-channel orchestration through personalized 1:1 experiences (without being creepy!) that create a connected customer experience
Tools to Make Life Easier for Your Sales People
Lead buyers put tremendous effort into generating the right prospects for their businesses, and the effort is both worthwhile and necessary. It is also expensive with leads consuming up to 25% of all costs. However, salespeople are a sneakily larger expense, representing as much as 40% of all costs! Does your business put as much effort into tilting the playing field to your salespeople favor, making it both easier for them and more efficient for you? Join this session and learn how companies are identifying the needs and individual strengths of their salespeople and what they are doing to fill those needs and take advantage of their strengths.
- Inspiration – real stories of how lead buyers are making life easier for their salespeople with technology and data
- Action items – a shortlist of tools and techniques to make the most of your sales people’s effort and strengths
- Pitfalls – learn what hasn’t worked and save time and money
- Ethan Ewing, CEO, ProPair
Content That Converts: Creating Sales-Driven Content That Delivers
- Learn how to define your audience and content voice
- Discover how to build an audience and nurture them throughout the conversion funnel
- Learn how to develop quality content that generates organic traffic
Leveraging AI to Augment Your Marketing, Increase Conversions and Build Retention
- Discover how conversational AI improves lead to conversion quickly and seamlessly
- Understand how the personal touch and 1:1 attention of AI results in deeper engagements
- Learn how AI creates a better end user experience with intent-driven conversation, strengthening your brand
- Gain insights into how AI helps your business scale
Big Giant Conversations: Putting the Relationship in Conversion
- Understand what "digital conversations" are why are they important to conversion optimization
- Learn about the underlying principles of conversations in a digital marketing context, and how they relate to traditional sales and marketing
- Come away with action items including implementation, testing, and optimization to drive quality conversion
Friday | September 27
Predicting Your Digital Marketing's Future Value through a Data-Driven Customer Strategy
- Understand how to identify the right data analytics to target the ideal customers for the future
- Learn how to drive company growth and innovation for a data-driven strategy
- Discover how continually optimizing your analytics and reporting will future-proof your digital marketing
- Jason Roussos, SVP of Strategy, Adlucent
Low Cost-High Impact Client Retention Strategies
- Learn the financial impact of retaining a customer vs gaining a new customer
- Take away unique and easy to implement ideas to improve your customer relationships
- Learn how automation can increase your customer engagement while reducing your time and effort in marketing
- Jill Kegler, Director of Business Development, Double A Solutions
Marketing Operations, Marketing Automation and Marketing Technology are Not the Same
- Learn the key similarities and difference between Operations, Automation and Technology roles
- Identify keywords to look for on resumes or listen for in interviews to find the best candidates for your role
- Focus on key skills associated with each type of role
- Learn how people in each of these roles play huge parts in any marketing organization both on the front lines and behind the scenes
- Justin Sharaf, Director, Marketing Technology and Operations, LogMeIn
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