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Thursday | September 26

9:05 AM – 9:20 AM
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Raising Performance: How Top Marketers Are Using Data to Acquire Customers

Room: Harbor Ballrooms
Sponsored by PX.com

What sets the best performing marketers apart from the rest is their unique use of available data — both their own and from third parties — to define their approach to customer acquisition. This session will present and discuss examples of how innovative marketers are collecting myriad data points and using them to drive success from one end to the other in their sales funnel. 
9:20 AM – 10:00 AM
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Keynote: Irresistible Ideas--How to Build the Secret Weapon of Master Marketers

Room: Harbor Ballrooms
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place. In fact, that's what keynote speaker Tamsen Webster spent 20 years figuring out: how to make messages that move minds and markets. The result is what she'll share with you: how to create in your customer's mind the conditions that created the idea in yours (or your organization's!) in the first place.

 After this session you will be able to:
  • ​Solve for the three most common mistakes we make when communicating our ideas
  • ​Apply a simple formula to make your ideas irresistible… in seconds
  • ​Develop the “minimum viable case” for ideas (and the outline of any content you need to spread those ideas)
Presented By:
  • Tamsen Webster, Founder and Chief Message Strategist, Find the Red Thread

Friday | September 27

8:45 AM – 9:05 AM
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Keynote: A Fireside Chat with Adam Grossman—Standing Apart through Great Customer Experiences

Room: Harbor Ballrooms
Join us as we sit down with one of today’s leading marketers and hometown favorite Adam Grossman of the Boston Red Sox and Fenway Sports Management and discuss how his organization connects with today’s fans, the ways in which they build value and purpose through giving back to the community and the changing role of marketers today.
 
Presented By:
  • Adam Grossman, Executive VP, CMO, Boston Red Sox & Fenway Sports Management
9:05 AM – 9:50 AM
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Keynote: 2020 Vision--How Brand Leaders Are Preparing for the Next Decade of Marketing

Room: Harbor Ballrooms
What does the next decade of marketing look like? What do you need to know to be prepared? Our teams, the technology we use, and the tactics we invest in have changed drastically over the past ten years. As we ready our organizations for 2020, it’s critical to be clear about the challenges and opportunities that lie ahead. Hear from an A-list panel of marketing leaders navigating the changing marketing landscape. Our host, Katie Martell, will dig deep into the changes these brand leaders are putting in place today to ensure they’re ready for the next decade of buyer engagement. 

Join this session and:
  • Hear practical ideas from marketing leaders who are meeting changing buyer expectations
  • Learn the most important skills being recruited for the marketing team of the next decade
  • See the specific role technology and analytics are playing in today’s martech stack
  • Find out how brand leaders are rallying the rest of their organizations to meet the coming changes around experience and trust

 
Moderated By:
  • Katie Martell, Unapologetic Marketing Truth-Teller, Author and Marketing & Communications Consultant
Presented By: