Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Wednesday | September 25

12:30 PM – 1:00 PM
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Lunch

Room: Marina Ballroom Foyer
Grab some lunch, chat up fellow attendees and mingle with other Connect to Convert attendees.
 
2:35 PM – 2:55 PM
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Networking Break

Room: Marina Ballroom Foyer
Grab a refreshment and chat up fellow attendees and meet with Connect to Convert speakers.  
 
4:30 PM – 6:30 PM
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Expo Hall Welcome Reception

Room: Expo Hall

Kick-off Connect to Convert the right way! Join us on the Expo floor to mix and mingle with cocktails. Get a sneak peek of the latest solutions while networking with peers and industry experts.


Sponsored by DMS

7:00 PM – 9:00 PM
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Networking Dinners

A brand new networking experience for Connect to Convert attendees. Enjoy local culinary favorites while reconnecting with old colleagues and making new friends.

Pre-registration is required along with an additional fee and space is limited—so we encourage you to reserve your seat early. Simply make your networking dinner selection from the following restaurants; Mortons The Steakhouse, Boston Legal Harborside, Ocean Prime or Rosa Mexicano during your registration process and your seat will be booked! Already registered for the Conference? No problem.

Click here to add this to your C2C package. If you have any questions contact customer service at registerleadscon@accessintel.com.

 

Thursday | September 26

6:45 AM – 7:30 AM
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Wake-Up 5k Run and Tour

Room: Westin Hotel Lobby

Join other C2C runners for three miles of networking. We will take a guided jog amid some of Boston’ scenic sights like famous eatery’s, Moakley Federal Courthouse, Boston Tea Party Museum, Rose Kennedy Parkway, Faneuil Hall, Christopher Columbus Park and much more. Group stretch in the lobby at 6:20 am; group leaves at 6:45 am. Water, snacks, and fruit will be available after the run before breakfast.


Cost: $25. (Pre-registration required. No walk-ups will be accepted.)

8:00 AM – 9:00 AM
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Breakfast & Topic Roundtables

Room: Burroughs
Come fuel up for the action-packed day ahead of you. And network with other Connect to Convert attendees. We'll even have great table topics and table moderators to help fuel the discussion, so come join and engage and learn with your fellow attendees and event speakers!
 
10:00 AM – 10:45 AM
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Networking Break

Room: Expo Hall
Grab a refreshment, chat up fellow attendees and meet with Connect to Convert industry’s best partners in the Exhibit Hall.
 
12:15 PM – 1:15 PM
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Lunch and Learn: Rapid Outbound Lead Reach and How to Optimize Lead Generation

Room: Burroughs
Sponsored by: Infutor
In today’s real-time world, lead generators are moving faster than ever to generate and optimize those leads for maximum conversions. In this lunch and learn session, Infutor Data Solutions, an industry leading data and lead solution provider, and Cognius, a digital lead generation and email marketing powerhouse, will discuss tactical ways to improve all areas of lead generation. Attendees will learn how Cognius is attaining rapid outbound lead scale and omnichannel targeting of in-market prospects for major industry brands. The discussion will also include how Cognius and top outbound marketers are identifying the best in-market leads and acquiring lookalike audiences to create sustainable scale.


Key takeaways will include:
  • Practical tips for contactability and personalized reach across multiple platforms (email, social, display, programmatic)
  • How segmentation drives lookalike lead targeting and importantly, how to use that intelligence to prioritize inbound lead engagement and personalized offers
  • The steps needed for leveraging dynamic intelligence to increase outbound scale and engagement as well as inbound prioritization/personalization) for higher conversions/lead value 
Speakers:
  • Jordan Staab, President, Co-Founder, and Chief Revenue Officer at Cognius
  • Stuart Lazarus, Director of Lead Gen Market Solutions at Infutor Data Solutions 
Lunch will be available for all attendees.
 
2:00 PM – 3:00 PM
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Networking Break

Room: Expo Hall
Grab a refreshment, chat up fellow attendees and meet with Connect to Convert industry’s best partners in the Exhibit Hall.
 
4:30 PM – 6:00 PM
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Expo Hall Closing Reception

Room: Expo Hall
Your last chance to visit our Exhibit Hall. Join us on the Expo floor to mix and mingle with cocktails.  Finalize your marketing strategies with the latest solutions while networking with peers and industry experts.
 

Friday | September 27

8:00 AM – 9:00 AM
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Breakfast

Room: Burroughs
Come fuel up for the action-packed day ahead of you. And network with other Connect to Convert attendees.