Moderator: SEO Tell-All: Secrets of SEO ProsSean Adams is the SEO Supervisor at AMP Agency, a full service digital marketing agency. Previously he was the SEO Manager at SmartBear Software, a leader in the automated QA software space. In that role, he oversaw eight separate domains which totaled roughly 65,000 unique organic sessions daily. Prior to joining SmartBear, he was a member of the Wayfair SEO Team where he worked on the Blogger Relations team before becoming an SEO Analyst. He enjoys keyword research so much that he launched a podcast dedicated to it.
Ministry of Supply
Growth Marketing Consultant/Former Director of Digital Marketing
Co-Founder and CEO
Head of B2B Measurement
Senior Manager, Global Media
Hewlett Packard Enterprise
Director of Advertising
Lincoln Financial Group
In her role, Sarah works with Lincoln Financial’s advertising agencies to develop our consumer advertising campaign, driving brand awareness and engagement for Lincoln, our products and solutions. Sarah leads a team supporting Lincoln’s business-line paid advertising efforts, including analytics for measuring results and optimization for both consumer and business-line advertising.
Adam J. Bookbinder
Holland & Knight
Mr. Bookbinder advises companies and educational institutions on a range of cybersecurity and data privacy issues, including responding to cybersecurity incidents, conducting internal investigations and cybersecurity reviews, preparing incident response plans, complying with U.S. data privacy laws and the EU General Data Protection Regulation (GDPR), interfacing with law enforcement agencies following a cybersecurity incident, and obtaining guidance from law enforcement on national security cyber issues.
Before joining Holland & Knight, Mr. Bookbinder served for 18 years as an Assistant U.S. Attorney for the District of Massachusetts. Mr. Bookbinder spent 13 years in the U.S. Attorney’s Office's Cybercrime Unit, the last 4 as chief of the unit, and five years in the Office’s Economic Crimes Unit.
He has a J.D. from Harvard Law School (1993) and a B.A. from Dartmouth College (1990).
Digital Marketing Manager
Founder & CEO
Gordon Brott Growth Marketing
Digital Media Solutions
Endurance International Group
Aaron Christopher (A.C.) Evans
Founder and CEO
Moderator: New Call Generation TechniquesA thought leader in drip marketing, conversational messaging, and lead follow-up campaign methodologies. The founder and CEO of Drips.com. A.C.'s consultancy company builds, manages, and runs automated voice, sms, and email drip marketing campaigns. They convert more leads to calls with powerful human backed A.I. chat bots. Drips is disrupting the status quo of predictive robo dialers and call centers. Drips provides a better user experience for the end consumers, while simultaneously raising client's contact and closing rates.
EVP of Strategic Partnerships
Chief Legal & Privacy Officer
Senior Manager, Optimization
House of Kaizen
Moderator: Customer Journey Maps Done RightIn his role as senior manager of customer experience optimization, Trevor leads a digital team of copy writers, designers, developers and project managers to continuously optimize the customer journey based on House of Kaizen’s client’s KPIs. Fueled by research, we help uncover massive opportunities in customer acquisition, on-boarding, product development/engagement and retention.
Co-Founder & CEO
Director of Brand Marketing
NJ Lenders Corp.
From 2012 to 2017, Patrick, right-hand-man for a Top US Loan Originator's team, helping them achieve more than $800 Million in loan volume and over 1700 units.
Passionate about consumer behavior, psychology, and video communication, Patrick is taking digital marketing at NJ Lenders Corp. to the next level with his edgy style and is looking forward to contributing to the company's online growth.
He spearheaded video strategic planning for NJLC's video marketing efforts and was the architect behind the NJ Lenders Corp. state-of-the-art video studio. Patrick believes all marketing should be defined with one simple phrase, "Test-Calibrate-Test-Calibrate-SCALE!"
Founder and CEO
Red Clover Advisors
Founder and CEO
The Credit Pros
Moderator: New Call Generation TechniquesDamon is a progressive forerunner and vocal advocate of the credit technology industry and a passionate trailblazer about finding true “Win-Win” partnerships. As the Chief Executive Officer and Co-Founder of The Credit Pros for more than a decade,
Damon powerfully led his dedicated and keen team who have served tens of thousands of clients across the country, while building a world-class culture and best-in-class credit repair platform.
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Ashley DePaolo is the President of CommCreative, a full-service marketing and advertising agency in the Boston area. She has over 18 years of experience in B2B marketing, with a particular focus on the cybersecurity, manufacturing, healthcare, software, senior living, and financial industries.
Ashley sets the strategic direction for CommCreative and leads the team to develop cutting-edge, integrated strategies that combine emerging trends and innovations with smart, proven solutions. Her leadership has led to significant growth for the agency and its clients. In 2019, CommCreative was named a top brand engagement agency by Chief Marketer and ranked on the Inc. 5000 list of the nation’s fastest growing companies for the fifth time.
Founder & CEO
Blue Green Brands
Head of Consumer Finance
Senior Director of Product and Partner Marketing
Senior Vice President
Mr. Fajkowski has over 17 years of experience in leading consumer centric teams and has had direct oversite of sales, marketing, and operations. His previous experience includes executive level roles at fortune 500 companies JP Morgan Chase and Assurant Health. In addition, he served as President and Chief Operating Officer of Sterling Commerce Group and Sterling Law Offices.
Mr. Fajkowski attended University of Wisconsin-Milwaukee and holds a Bachelor’s Degree in Business Administration- Finance.
Director of Email Marketing
America's Test Kitchen
Partner and Head of Client Services
House of Kaizen
Moderator: Customer Journey Maps Done RightAs a partner at House of Kaizen, Peter Figueredo focuses on strengthening relationships with clients and growing results for clients. He is head of client services, and his teams are responsible for client happiness and meeting client goals to achieve long-term engagements and organic growth. Figueredo frequently speaks at key conferences, is a founding member of the Performance Marketing Alliance (PMA) and an active member of the internet OldTimers group.
As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo's North American Mid-Market business.
Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters.
Executive VP, CMO
Boston Red Sox & Fenway Sports Management
In his role, Grossman partners with the Red Sox Ticketing, Corporate Sponsorship, and Broadcasting departments, and plays a vital role in developing integrated ticketing, sales, and sponsorship strategies that drive revenue for the club.
Grossman is also responsible for marketing and growing ticket sales for all non-baseball revenue-generating events and activities at Fenway Park, including concerts, the Fenway Gridiron Series, Polartec Big Air at Fenway, Capital One Frozen Fenway, and the AIG Fenway Hurling Classic.
In 2017, Grossman spearheaded the creation of "Take the Lead," a first-of-its-kind partnership between Boston's five major professional sports teams and the NAACP Boston Branch designed to combat racism and hate speech in sports venues and in the Boston community.
Grossman is also head of marketing for Red Sox sister company Fenway Sports Management, a leading sports and entertainment agency that provides sales, marketing, and consulting services for parent company Fenway Sports Group's elite portfolio of properties, including Liverpool FC, LRMR/LeBron James, NESN, and Roush Fenway Racing.
Senior VP, Group Strategy Director
Ben is passionate about business strategy, data-driven decision-making and creative efficacy. He’s presented around the world for organizations including SXSW, CES, Microsoft and Intel, and has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
Co-Founder & CEO
Chief Creative Officer
Senior Marketing Content Writer
Previously, she developed email marketing copy in demand generation positions at The Channel Company; Aberdeen Group, UBM Tech; and Ziff Davis Enterprise. She earned her undergraduate degree in English from Stonehill College and is on the Alumni Council board at Stonehill.
VP of Facebook Marketing
One Network Enterprises
EVP – Business Development
Partner and Chair of Financial Services Practices Group
Carlson & Messer LLP
Director of Business Development
Double A Solutions
VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast
Ai Media Group
Managing Partner and Chief Marketing Officer
Director of Marketing
Guthy-Renker and Scholastic-At-Home
Unapologetic Marketing Truth-Teller
Author and Marketing & Communications Consultant
SVP, Digital Anayltics Solutions & Consulting
CEO & Founder
Head of eCommerce Analytics
Beth Negus Viveiros
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Beth is the B2B programming chair for LeadsCon’s Connect to Convert, and has covered B2B, digital, martech and direct marketing for over 20 years at a number of industry publications. She helps oversee editorial content for the Chief Marketer Network, including the CM200, Chief Marketer’s exclusive listing of the country’s premier marketing agencies. She is a graduate of UMass Dartmouth and lives in the Boston area with her husband, two sons and feline life companion Catt Murdock.
Global Head of Paid Media and Nurture Marketing
Moderator: New Call Generation TechniquesAnthony Paluzzi is the founder and CEO of PALO, a leading performance-based agency focused on call marketing. Anthony heads up all strategic initiatives, project development, and overall company operations. Since starting as a solo affiliate in 2010, Anthony has grown PALO to one of the leading pay per call marketplaces for affiliates and advertisers to connect.
Owner and Principal Consultant
SDP Solutions, LLC
Director of Lead Marketing
Cardinal Financial Company
AVP Marketing Strategy
Arizona State University
Head of Marketing & Direct to Consumer Business
John Hancock Insurance
Director of Advertising
Vibrant Credit Union
SVP of Strategy
Pocket Your Dollars
Moderator: SEO Tell-All: Secrets of SEO ProsAnthony is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that has driven over 1 million customers in 2018. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that, combined, reach millions of buyers every month. He is consistently featured as one of the top “under 30” entrepreneurs and was recently featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs changing the world”. The largest lead generator in the financial space, specializing in driving thousands of inbound phone calls per day.
Senior Copywriting Manager
Digital Media Solutions
VP, Data Strategy
President and CEO
Senior Manager, SEO
SmarterTravel (A TripAdvisor Company)
Moderator: SEO Tell-All: Secrets of SEO ProsAs a child, Melissa constantly got in trouble for cutting the line to get to the first position – and that’s when her quest for the first ranking began. She is currently the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. Melissa works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com.
Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
VP of Marketing
Justin is analytical, but not a data scientist. He is technical, but not a developer. He is creative, but not a designer. He is a modern marketing leader with a deep background in Marketing Operations.
Prior to Jahia, Justin was Director of Marketing Technology and Operations at LogMeIn, where he built and managed a team responsible for over 70 different marketing technologies. Justin also worked in Marketing, Analytics, and FP&A at Vistaprint and Time Inc. He holds a BA from Amherst College and lives outside of Boston, MA with his wife and two young sons.
Senior Marketing Director
CEO & Founder
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at RuthStevens.com
George B. Thomas
Executive Vice President
Managing Director, Ecommerce
Infutor Data Solutions
Managing Director, Marketing for National Education Partners
Founder and Chief Message Strategist
Find the Red Thread
President & Sr. Strategist
Wiideman Consulting Group
Founder & CEO
Zaveri is an expert in the higher education lead generation field and has skillfully developed and executed search campaigns for Liberty University and ITT Technical Institute. His experience with proprietary technologies has led to proven successes with email and social media campaigns.
He is currently responsible for the strategic planning and business development of Mantra Digital. As an agency that specializes in lead generation, search engine marketing, and media buying and planning, Mantra Digital also owns subsidiaries such as Mantra Digital India Private Limited and Mantra Digital Incorporated.
SVP, Marketing & Communications
Relation Insurance Services
Classically trained as an illustrator at the Academy of Art University in San Francisco, Natalie got her professional start in the motion-picture industry as a special-effects artist and producer. Throughout her career, she’s worn many hats, including multi-media producer, account manager, and head of marketing communications in both the private and public sector. Prior to joining Relation, she built a successful marketing-communications consulting practice—and counted Relation amongst her happy clients.
When she’s not working, she’s either traveling, hiking, or backpacking. She also runs a vacation rental business in the mountain foothills of California, near Yosemite National Park.
Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Wednesday | September 25
Expo Hall Welcome Reception
Kick-off Connect to Convert the right way! Join us on the Expo floor to mix and mingle with cocktails. Get a sneak peek of the latest solutions while networking with peers and industry experts.
Sponsored by DMS
Pre-registration is required along with an additional fee and space is limited—so we encourage you to reserve your seat early. Simply make your networking dinner selection from the following restaurants; Mortons The Steakhouse, Boston Legal Harborside, Ocean Prime or Rosa Mexicano during your registration process and your seat will be booked! Already registered for the Conference? No problem.
Click here to add this to your C2C package. If you have any questions contact customer service at firstname.lastname@example.org.
Thursday | September 26
Wake-Up 5k Run and Tour
Join other C2C runners for three miles of networking. We will take a guided jog amid some of Boston’ scenic sights like famous eatery’s, Moakley Federal Courthouse, Boston Tea Party Museum, Rose Kennedy Parkway, Faneuil Hall, Christopher Columbus Park and much more. Group stretch in the lobby at 6:20 am; group leaves at 6:45 am. Water, snacks, and fruit will be available after the run before breakfast.
Cost: $25. (Pre-registration required. No walk-ups will be accepted.)
Breakfast & Topic Roundtables
Lunch and Learn: Rapid Outbound Lead Reach and How to Optimize Lead Generation
In today’s real-time world, lead generators are moving faster than ever to generate and optimize those leads for maximum conversions. In this lunch and learn session, Infutor Data Solutions, an industry leading data and lead solution provider, and Cognius, a digital lead generation and email marketing powerhouse, will discuss tactical ways to improve all areas of lead generation. Attendees will learn how Cognius is attaining rapid outbound lead scale and omnichannel targeting of in-market prospects for major industry brands. The discussion will also include how Cognius and top outbound marketers are identifying the best in-market leads and acquiring lookalike audiences to create sustainable scale.
Key takeaways will include:
- Practical tips for contactability and personalized reach across multiple platforms (email, social, display, programmatic)
- How segmentation drives lookalike lead targeting and importantly, how to use that intelligence to prioritize inbound lead engagement and personalized offers
- The steps needed for leveraging dynamic intelligence to increase outbound scale and engagement as well as inbound prioritization/personalization) for higher conversions/lead value
- Jordan Staab, President, Co-Founder, and Chief Revenue Officer at Cognius
- Stuart Lazarus, Director of Lead Gen Market Solutions at Infutor Data Solutions
Expo Hall Closing Reception
Friday | September 27
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