Moderator: SEO Tell-All: Secrets of SEO ProsSean Adams is the SEO Manager at SmartBear, a leader in the automated QA software space. In his current role, he oversees eight separate domains which total roughly 65,000 unique organic sessions daily. Prior to joining SmartBear, he was a member of the Wayfair SEO Team where he worked on the Blogger Relations team before becoming an SEO Analyst. He enjoys keyword research so much that he is in the process of launching a podcast dedicated to it.
Digital Marketing Manager
Founder & CEO
Senior Vice President of Corporate Marketing and Communications
Digital Media Solutions
Senior Manager, Optimization
House of Kaizen
Moderator: Customer Journey Maps Done RightIn his role as senior manager of customer experience optimization, Trevor leads a digital team of copy writers, designers, developers and project managers to continuously optimize the customer journey based on House of Kaizen’s client’s KPIs. Fueled by research, we help uncover massive opportunities in customer acquisition, on-boarding, product development/engagement and retention.
Founder and CEO
Red Clover Advisors
Partner and Head of Client Services
House of Kaizen
Moderator: Customer Journey Maps Done RightAs a partner at House of Kaizen, Peter Figueredo focuses on strengthening relationships with clients and growing results for clients. He is head of client services, and his teams are responsible for client happiness and meeting client goals to achieve long-term engagements and organic growth. Figueredo frequently speaks at key conferences, is a founding member of the Performance Marketing Alliance (PMA) and an active member of the internet OldTimers group.
As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo's North American Mid-Market business.
Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters.
Senior VP, Group Strategy Director
Jack Morton Worldwide (IPG)
Ben is passionate about business strategy, data-driven decision-making and creative efficacy. He’s presented around the world for organizations including SXSW, CES, Microsoft and Intel, and has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
Co-Founder & CEO
Chief Creative Officer
Mary Hart Writing & Editing
EVP – Business Development
Partner and Chair of Financial Services Practices Group
Carlson & Messer LLP
Director of Business Development
Double A Solutions
VP of Marketing and Digital Strategy
Ai Media Group and "A Shark's Perspective"
SVP, Digital Anayltics Solutions & Consulting
Campaign and Demand Generation Manager
Head of eCommerce Analytics
Beth Negus Viveiros
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Beth is the B2B programming chair for LeadsCon’s Connect to Convert, and has covered B2B, digital, martech and direct marketing for over 20 years at a number of industry publications. She helps oversee editorial content for the Chief Marketer Network, including the CM200, Chief Marketer’s exclusive listing of the country’s premier marketing agencies. She is a graduate of UMass Dartmouth and lives in the Boston area with her husband, two sons and feline life companion Catt Murdock.
Arizona State University
Vibrant Credit Union
Moderator: SEO Tell-All: Secrets of SEO ProsAnthony is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that has driven over 1 million customers in 2018. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that, combined, reach millions of buyers every month. He is consistently featured as one of the top “under 30” entrepreneurs and was recently featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs changing the world”. The largest lead generator in the financial space, specializing in driving thousands of inbound phone calls per day.
President and CEO
Senior Manager, SEO
SmarterTravel (A TripAdvisor Company)
Moderator: SEO Tell-All: Secrets of SEO ProsAs a child, Melissa constantly got in trouble for cutting the line to get to the first position – and that’s when her quest for the first ranking began. She is currently the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. Melissa works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com.
Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
CEO & Founder
Managing Director, Ecommerce
Founder and Chief Message Strategist
Find the Red Thread
CEO and Founder
President & Sr. Strategist
Wiideman Consulting Group