Speaker: SEO Tell-All: Secrets of SEO ProsSean Adams is the SEO Supervisor at AMP Agency, a full service digital marketing agency. Previously he was the SEO Manager at SmartBear Software, a leader in the automated QA software space. In that role, he oversaw eight separate domains which totaled roughly 65,000 unique organic sessions daily. Prior to joining SmartBear, he was a member of the Wayfair SEO Team where he worked on the Blogger Relations team before becoming an SEO Analyst. He enjoys keyword research so much that he launched a podcast dedicated to it.
Director of Marketing
Head of B2B Measurement
Senior Manager, Global Media
Hewlett Packard Enterprise
Adam J. Bookbinder
Holland & Knight
Mr. Bookbinder advises companies and educational institutions on a range of cybersecurity and data privacy issues, including responding to cybersecurity incidents, conducting internal investigations and cybersecurity reviews, preparing incident response plans, complying with U.S. data privacy laws and the EU General Data Protection Regulation (GDPR), interfacing with law enforcement agencies following a cybersecurity incident, and obtaining guidance from law enforcement on national security cyber issues.
Before joining Holland & Knight, Mr. Bookbinder served for 18 years as an Assistant U.S. Attorney for the District of Massachusetts. Mr. Bookbinder spent 13 years in the U.S. Attorney’s Office's Cybercrime Unit, the last 4 as chief of the unit, and five years in the Office’s Economic Crimes Unit.
He has a J.D. from Harvard Law School (1993) and a B.A. from Dartmouth College (1990).
Digital Marketing Manager
Founder & CEO
Gordon Brott Growth Marketing
Senior Vice President of Corporate Marketing and Communications
Digital Media Solutions
Endurance International Group
Aaron Christopher (A.C.) Evans
Founder and CEO
Speaker: New Call Generation TechniquesA thought leader in drip marketing, conversational messaging, and lead follow-up campaign methodologies. The founder and CEO of Drips.com. A.C.'s consultancy company builds, manages, and runs automated voice, sms, and email drip marketing campaigns. They convert more leads to calls with powerful human backed A.I. chat bots. Drips is disrupting the status quo of predictive robo dialers and call centers. Drips provides a better user experience for the end consumers, while simultaneously raising client's contact and closing rates.
EVP of Strategic Partnerships
Senior Manager, Optimization
House of Kaizen
Speaker: Customer Journey Maps Done RightIn his role as senior manager of customer experience optimization, Trevor leads a digital team of copy writers, designers, developers and project managers to continuously optimize the customer journey based on House of Kaizen’s client’s KPIs. Fueled by research, we help uncover massive opportunities in customer acquisition, on-boarding, product development/engagement and retention.
Co-Founder & CEO
Founder and CEO
Red Clover Advisors
Founder and CEO
The Credit Pros
Speaker: New Call Generation TechniquesDamon is a progressive forerunner and vocal advocate of the credit technology industry and a passionate trailblazer about finding true “Win-Win” partnerships. As the Chief Executive Officer and Co-Founder of The Credit Pros for more than a decade,
Damon powerfully led his dedicated and keen team who have served tens of thousands of clients across the country, while building a world-class culture and best-in-class credit repair platform.
Founder & CEO
Blue Green Brands
Head of Consumer Finance
Senior Director of Product and Partner Marketing
Senior Vice President
Mr. Fajkowski has over 17 years of experience in leading consumer centric teams and has had direct oversite of sales, marketing, and operations. His previous experience includes executive level roles at fortune 500 companies JP Morgan Chase and Assurant Health. In addition, he served as President and Chief Operating Officer of Sterling Commerce Group and Sterling Law Offices.
Mr. Fajkowski attended University of Wisconsin-Milwaukee and holds a Bachelor’s Degree in Business Administration- Finance.
Partner and Head of Client Services
House of Kaizen
Speaker: Customer Journey Maps Done RightAs a partner at House of Kaizen, Peter Figueredo focuses on strengthening relationships with clients and growing results for clients. He is head of client services, and his teams are responsible for client happiness and meeting client goals to achieve long-term engagements and organic growth. Figueredo frequently speaks at key conferences, is a founding member of the Performance Marketing Alliance (PMA) and an active member of the internet OldTimers group.
As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo's North American Mid-Market business.
Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters.
Senior VP, Group Strategy Director
Jack Morton Worldwide (IPG)
Ben is passionate about business strategy, data-driven decision-making and creative efficacy. He’s presented around the world for organizations including SXSW, CES, Microsoft and Intel, and has been tapped for his expertise by Mashable, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.
Co-Founder & CEO
Chief Creative Officer
Mary Hart Writing & Editing
One Network Enterprises
EVP – Business Development
SVP of Origination Initiatives & Strategy
Partner and Chair of Financial Services Practices Group
Carlson & Messer LLP
Director of Business Development
Double A Solutions
VP of Marketing and Digital Strategy
Ai Media Group and "A Shark's Perspective"
Managing Partner and Chief Marketing Officer
Higher Ed Growth
Director of Marketing
On-Demand Marketer and Executive Director
Named “one of the most interesting people in B2B marketing,” a "marketing expert to follow" and a top marketing writer on LinkedIn, Martell is a millennial CMO and the world’s first “Director of Buzz” who now advises high-growth brands as an on-demand marketer. Martell serves as the Co-Executive Director of Boston Content, the city's largest nonprofit community of content professionals, and is the author of the forthcoming book “Rabble Rousers: How Transformative Voices Change Apathy into Action”
Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com
SVP, Digital Anayltics Solutions & Consulting
Campaign and Demand Generation Manager
Head of eCommerce Analytics
Beth Negus Viveiros
Moderator: 2020 B2B Outlook: Where Do We Go From Here?Beth is the B2B programming chair for LeadsCon’s Connect to Convert, and has covered B2B, digital, martech and direct marketing for over 20 years at a number of industry publications. She helps oversee editorial content for the Chief Marketer Network, including the CM200, Chief Marketer’s exclusive listing of the country’s premier marketing agencies. She is a graduate of UMass Dartmouth and lives in the Boston area with her husband, two sons and feline life companion Catt Murdock.
Global Head of Paid Media and Nurture Marketing
Speaker: New Call Generation TechniquesAnthony Paluzzi is the founder and CEO of PALO, a leading performance-based agency focused on call marketing. Anthony heads up all strategic initiatives, project development, and overall company operations. Since starting as a solo affiliate in 2010, Anthony has grown PALO to one of the leading pay per call marketplaces for affiliates and advertisers to connect.
Director of Lead Marketing
Cardinal Financial Company
Arizona State University
Head of Marketing & Direct to Consumer Business
John Hancock Insurance
Director of Advertising
Vibrant Credit Union
Speaker: SEO Tell-All: Secrets of SEO ProsAnthony is recognized as one of the top customer generators in the world, specializing in the financial services space, running a team that has driven over 1 million customers in 2018. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that, combined, reach millions of buyers every month. He is consistently featured as one of the top “under 30” entrepreneurs and was recently featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs changing the world”. The largest lead generator in the financial space, specializing in driving thousands of inbound phone calls per day.
Senior Copywriting Manager
VP, Data Strategy
President and CEO
Senior Manager, SEO
SmarterTravel (A TripAdvisor Company)
Speaker: SEO Tell-All: Secrets of SEO ProsAs a child, Melissa constantly got in trouble for cutting the line to get to the first position – and that’s when her quest for the first ranking began. She is currently the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. Melissa works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com.
Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
Director, Marketing Technology and Operations
Prior to LogMeIn, Justin worked in Marketing, Analytics, and FP&A at Vistaprint and Time Inc. He holds a BA from Amherst College and lives outside of Boston, MA with his wife and two young sons.
Senior Marketing Director
CEO & Founder
George B. Thomas
Managing Director, Ecommerce
Marketing Services Director
Founder and Chief Message Strategist
Find the Red Thread
CEO and Founder
President & Sr. Strategist
Wiideman Consulting Group
Zaveri is an expert in the higher education lead generation field and has skillfully developed and executed search campaigns for Liberty University and ITT Technical Institute. His experience with proprietary technologies has led to proven successes with email and social media campaigns.
He is currently responsible for the strategic planning and business development of Mantra Digital. As an agency that specializes in lead generation, search engine marketing, and media buying and planning, Mantra Digital also owns subsidiaries such as Mantra Digital India Private Limited and Mantra Digital Incorporated.
SVP, Marketing & Communications
Relation Insurance Services
Classically trained as an illustrator at the Academy of Art University in San Francisco, Natalie got her professional start in the motion-picture industry as a special-effects artist and producer. Throughout her career, she’s worn many hats, including multi-media producer, account manager, and head of marketing communications in both the private and public sector. Prior to joining Relation, she built a successful marketing-communications consulting practice—and counted Relation amongst her happy clients.
When she’s not working, she’s either traveling, hiking, or backpacking. She also runs a vacation rental business in the mountain foothills of California, near Yosemite National Park.