Opening Keynote

Thursday, September 26

Tamsen Webster

Founder and Chief Message Strategist, Find the Red Thread

As a professional “Idea Whisperer,” Tamsen helps people find, build and tell the stories of their ideas. She combined 20 years in brand and message strategy with 4 years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see…and what they do as a result. (Though as she’ll tell you, everything she knows about people, speaking and change, she learned in her 13 years as a Weight Watchers leader.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.



Topic & Overview


Irresistible Ideas: How to Build the Secret Weapon of Master Marketers
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place. In fact, that’s what keynote speaker Tamsen Webster spent 20 years figuring out: how to make messages that move minds and markets. The result is what she’ll share with you: how to create in your customer’s mind the conditions that created the idea in yours (or your organization’s!) in the first place.

After this session you will be able to:

  • ​Solve for the three most common mistakes we make when communicating our ideas
  • ​Apply a simple formula to make your ideas irresistible… in seconds
  • ​Develop the “minimum viable case” for ideas (and the outline of any content you
    need to spread those ideas)


Adam Lasky

Director of Marketing

Adam Pierno

AVP Marketing Strategy
Arizona State University

Hamish Khayat

Burst Oral Care

Hunter Ingram

Executive VP

Molly Miller

Campaign & Demand Gen Manager

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Rate Increases at midnight on Friday, September 20

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