The upward trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck. Forty-two percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year, and another 40 percent said theirs would hold steady.
2019 Trends: Martech Spending Continues to Rise
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