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Tuesday | October 27

10:00 AM – 11:30 AM
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Deep Dive -- Marketing Trends 2021: What Marketers Need to Know to Thrive

Innovation and disruption just never stop. Each year we have new challenges in our economic climate, new consumer trends, and new marketing channels, formats and content types we can use to try and reach new customers. It's easy to get overwhelmed with all of it. And Marketers love to chase the latest shiny object. But what really works and where should we be focusing most of our attention and shifting marketing budgets?

In this session, marketing influencer, keynote speaker, and 3-time author, Michael Brenner will cover the important trends for marketing in 2021 so you can go back to work to plan your budgets, campaigns and marketing strategies that will deliver return on investment. Going a step further, Michael sits down with Adam Pierno of Arizona State University, Justin Sharaf of LogMeIn and Ginger Shimp of SAP as they discuss these trends and share insights. From content to campaign to conversion and everything in between, they will dive into:
  • How the context for marketing in 2021 is changing
  • What really matters to today's buyers and consumers
  • The 2021 marketing trends that you need to pay attention to
The days of doing a little more or a little less of what you did last year are over. Marketers need to be on top of the latest trends in marketing to survive and thrive in 2021.
 
Moderated By:
Presented By:
11:45 AM – 12:45 PM
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The New Rules of Marketing in an Age of Social Change

2020 has signaled a strange new normal, one in which consumers increasingly look to align with brands on values that extend well beyond what our products and services do. It has caught many marketing teams unprepared for this collision between social movements and marketing. Amid the chaos, there is an opportunity for all brands to earn trust, stay relevant, and create loyalty and growth. It requires us to take meaningful actions that help both our organizations and the communities and movements now driving global narratives. If this is the new normal, we need new rules of engagement.
In this interactive talk from “unapologetic marketing truth-teller” Katie Martell, you will hear:
  • The difference between meaningful support and pandering 
  • The seven risks of performative brand allyship
  • How to navigate an age of accountability, cancel culture and employee activism
Presented By:
  • Katie Martell, Unapologetic Marketing Truth-Teller, Author and Marketing & Communications Consultant
  • Julie Perino, Head of Global Customer Marketing, Adobe
12:45 PM – 1:45 PM
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Keynote -- The Future of SEO: What Digital Marketers Should Expect with Neil Patel

Presented By:
  • Neil Patel, Best Selling Author, Influencer and Entrepreneur, NeilPatel.com
2:00 PM – 3:00 PM
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6 Habits of a Highly Empathetic Marketer 

Back in marketing 101 class, we learned about relationship marketing and how it's the basis for meaningful customer experiences. But somewhere along the line, we may have forgotten that empathy, curiosity and listening are at the core of what marketing does best. We will discuss the tools, technologies and concrete steps you can take to cultivate the habits of a highly empathetic marketer so you can personally reach your customers and create rave-worthy brand experiences. And remember the simple truth: relationships come before transactions. 
 
Presented By: