Don Batsford, Jr.
Head of Industry
Moderator: 4 Habits of a Highly Empathetic MarketerDon Batsford is a Head of Industry at Google where he leads a team of marketing experts & analysts that partner with Google’s most sophisticated advertisers. Before Google, Don was a Founder of 31 Media, a customer acquisition and consulting firm. Don was also in Business Development at Commission Junction, helping drive marketing partnerships. Don received his Master of Business Administration from Clarkson University & Bachelor of Science from Saint Michael’s College.
Marketing Insider Group
Editor (chiefmartec) and VP Platform Ecosystem
Chiefmartec.com and HubSpot
Senior Vice President, Enterprise Marketing and Environment Social Governance Programs
Bank of America
Independent Ad Fraud Investigator
Director of Donor Communications and Advising
Universal Healthcare Foundation of Connecticut
Creative Director, Digital
LEGO Creative Agency, Americas
Madison (Mads) Hanna
Founder & Lead Brand Strategist
Chief Creative Officer
Marketing Lead, Social Media
VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast
Ai Media Group
Head of Customer Lead Generation and Delivery
Unapologetic Marketing Truth-Teller
Author and Marketing & Communications Consultant
Best Selling Author, Influencer and Entrepreneur
Head of Global Customer Marketing
AVP Marketing Strategy
Arizona State University
Director - Head of Digital Selling Executive Branding Program & Gamification for Digital Selling
Lori H. Schwartz
Principal, Curator of Experiences
Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at major industry events & private companies to facilitate conversations around new business models & technology innovation. She sits on the Board of Governors and The Executive Committee for the Television Academy (Emmys). You can find her broadcasting weekly on Voice America's business channel on her 'Tech Cat Show' where she talks tech with industry leaders.
VP of Marketing
Justin is analytical, but not a data scientist. He is technical, but not a developer. He is creative, but not a designer. He is a modern marketing leader with a deep background in Marketing Operations.
Prior to Jahia, Justin was Director of Marketing Technology and Operations at LogMeIn, where he built and managed a team responsible for over 70 different marketing technologies. Justin also worked in Marketing, Analytics, and FP&A at Vistaprint and Time Inc. He holds a BA from Amherst College and lives outside of Boston, MA with his wife and two young sons.
Senior Marketing Director
Seth van der Swaagh
Industry Director, Advertising Sales
Moderator: 4 Habits of a Highly Empathetic MarketerSeth van der Swaagh is an Industry Director in Google’s Large Customer Sales organization. Seth has held a variety of sales leadership positions in his 15 years with Google, and has worked across numerous advertiser categories and business models including Careers, Home Services, Retail, CPG, and Telecom.
Prior to Google, Seth worked in business development for an IT start-up in San Francisco, and was an educator in the Connecticut public school system as well as a private Mexican school system.
Seth holds a BA from Brown University and MBA and MIS degrees from Boston University. He lives in Concord, MA with his wife Gemma and their 3 sons.
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Thursday | October 29
Deep Dive -- Marketing Trends 2021: What Marketers Need to Know to Thrive
In this session, marketing influencer, keynote speaker, and 3-time author, Michael Brenner will cover the important trends for marketing in 2021 so you can go back to work to plan your budgets, campaigns and marketing strategies that will deliver return on investment. Going a step further, Michael sits down with Adam Pierno of Arizona State University, Justin Sharaf of Jahia Solutions and Ginger Shimp of SAP as they discuss these trends and share insights. From content to campaign to conversion and everything in between, they will dive into:
- How the context for marketing in 2021 is changing
- What really matters to today's buyers and consumers
- The 2021 marketing trends that you need to pay attention to
- Michael Brenner, CEO, Marketing Insider Group
Keynote: The Future of SEO: 9 Hacks That Will Transform Your Traffic with Neil Patel
- Neil Patel, Best Selling Author, Influencer and Entrepreneur, NeilPatel.com
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