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Thursday | October 29

10:00 AM – 11:30 AM
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Deep Dive -- Marketing Trends 2021: What Marketers Need to Know to Thrive

Innovation and disruption just never stop. Each year we have new challenges in our economic climate, new consumer trends, and new marketing channels, formats and content types we can use to try and reach new customers. It's easy to get overwhelmed with all of it. And Marketers love to chase the latest shiny object. But what really works and where should we be focusing most of our attention and shifting marketing budgets?

In this session, marketing influencer, keynote speaker, and 3-time author, Michael Brenner will cover the important trends for marketing in 2021 so you can go back to work to plan your budgets, campaigns and marketing strategies that will deliver return on investment. Going a step further, Michael sits down with Adam Pierno of Arizona State University, Justin Sharaf of Jahia Solutions and Ginger Shimp of SAP as they discuss these trends and share insights. From content to campaign to conversion and everything in between, they will dive into:
  • How the context for marketing in 2021 is changing
  • What really matters to today's buyers and consumers
  • The 2021 marketing trends that you need to pay attention to
The days of doing a little more or a little less of what you did last year are over. Marketers need to be on top of the latest trends in marketing to survive and thrive in 2021.
 
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10:00 AM – 11:00 AM
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Keynote: The Future of SEO: 9 Hacks That Will Transform Your Traffic with Neil Patel

SEO tactics and strategies are always changing. What worked in the past might not work moving forward. As we look to the immediate future of SEO, there are certain strategies that will provide better results than others. In this talk, I’ll discuss the tactics that are currently providing the best results as I grow my site beyond five million monthly visitors and over 20 million pageviews.
 
Presented By:
  • Neil Patel, Best Selling Author, Influencer and Entrepreneur, NeilPatel.com