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Thursday | November 5

10:00 AM – 11:00 AM
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Marketing Tech for the Modern Marketer: A Fireside Chat with Scott Brinker & Kenneth Kinney

How do you define essential technology in your role as a marketer? What are the core components in your technology stack? What role does technology play in your marketing campaigns, and how is this tech evolving to meet the needs of today and tomorrow? Join us for a fireside chat with Kenneth Kinney of “A Sharks Perspective” podcast and VP of Marketing and Digital Strategy at Ai Media Group as he sits down with Scott Brinker, Chief Marketing Technologist for ChiefMartec.com. Together, they’ll guide you through today’s marketing tech landscape, what’s essential to helping marketers reach today’s consumer, and where there’s innovation driving technology tomorrow.

Key Takeaways:
  • Understand how changes in consumer use of technology are empowering more self-serve resources
  • Learn what technologies are transforming marketing beyond today’s tool sets
  • Find out how technology integration can help you remove barriers, provide value and create a more personal experience when communicating with your customers
Presented By:
  • Kenneth Kinney, VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast, Ai Media Group
  • Scott Brinker, Editor (chiefmartec) and VP Platform Ecosystem, Chiefmartec.com and HubSpot
10:00 AM – 11:00 AM
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Understanding and Protecting Your Brand from Digital Ad Fraud

Digital ad fraud is at its highest point ever, and Forrester predicts that the digital advertising industry stands to lose $10.9 billion from fraudulent advertising by 2021 unless something changes. Despite these warnings, trade associations are telling members they’ve solved the problem. So how can there be such a night-and-day disconnect? Whether you’re a publisher, advertiser or agency, digital ad fraud is affecting your business, but you can take steps to mitigate its impact. Join us as Dr. Augustine Fou shares the latest data on ad fraud, helps you understand the problem and what to look for in your own tracking, and gives you ways to protect yourself. 

Key Takeaways:
  • Understand why existing IVT/bot detection is failing to catch most fraud
  • Find out what ad fraud looks like today, and how it affects every form of digital ads
  • Learn how you can look at your own analytics and take action to reduce ad fraud
Presented By: