Don Batsford, Jr.
Head of Industry
Moderator: 4 Habits of a Highly Empathetic MarketerDon Batsford is a Head of Industry at Google where he leads a team of marketing experts & analysts that partner with Google’s most sophisticated advertisers. Before Google, Don was a Founder of 31 Media, a customer acquisition and consulting firm. Don was also in Business Development at Commission Junction, helping drive marketing partnerships. Don received his Master of Business Administration from Clarkson University & Bachelor of Science from Saint Michael’s College.
Marketing Insider Group
Editor (chiefmartec) and VP Platform Ecosystem
Chiefmartec.com and HubSpot
Senior Vice President, Enterprise Marketing and Environment Social Governance Programs
Bank of America
Independent Ad Fraud Investigator
Director of Donor Communications and Advising
Universal Healthcare Foundation of Connecticut
Creative Director, Digital
LEGO Creative Agency, Americas
Madison (Mads) Hanna
Founder & Lead Brand Strategist
Chief Creative Officer
Marketing Lead, Social Media
VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast
Ai Media Group
Head of Customer Lead Generation and Delivery
Unapologetic Marketing Truth-Teller
Author and Marketing & Communications Consultant
Best Selling Author, Influencer and Entrepreneur
Head of Global Customer Marketing
AVP Marketing Strategy
Arizona State University
Director - Head of Digital Selling Executive Branding Program & Gamification for Digital Selling
Lori H. Schwartz
Principal, Curator of Experiences
Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at major industry events & private companies to facilitate conversations around new business models & technology innovation. She sits on the Board of Governors and The Executive Committee for the Television Academy (Emmys). You can find her broadcasting weekly on Voice America's business channel on her 'Tech Cat Show' where she talks tech with industry leaders.
VP of Marketing
Justin is analytical, but not a data scientist. He is technical, but not a developer. He is creative, but not a designer. He is a modern marketing leader with a deep background in Marketing Operations.
Prior to Jahia, Justin was Director of Marketing Technology and Operations at LogMeIn, where he built and managed a team responsible for over 70 different marketing technologies. Justin also worked in Marketing, Analytics, and FP&A at Vistaprint and Time Inc. He holds a BA from Amherst College and lives outside of Boston, MA with his wife and two young sons.
Senior Marketing Director
Seth van der Swaagh
Industry Director, Advertising Sales
Moderator: 4 Habits of a Highly Empathetic MarketerSeth van der Swaagh is an Industry Director in Google’s Large Customer Sales organization. Seth has held a variety of sales leadership positions in his 15 years with Google, and has worked across numerous advertiser categories and business models including Careers, Home Services, Retail, CPG, and Telecom.
Prior to Google, Seth worked in business development for an IT start-up in San Francisco, and was an educator in the Connecticut public school system as well as a private Mexican school system.
Seth holds a BA from Brown University and MBA and MIS degrees from Boston University. He lives in Concord, MA with his wife Gemma and their 3 sons.
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Thursday | November 5
Marketing Tech for the Modern Marketer: A Fireside Chat with Scott Brinker & Kenneth Kinney
- Understand how changes in consumer use of technology are empowering more self-serve resources
- Learn what technologies are transforming marketing beyond today’s tool sets
- Find out how technology integration can help you remove barriers, provide value and create a more personal experience when communicating with your customers
Understanding and Protecting Your Brand from Digital Ad Fraud
- Understand why existing IVT/bot detection is failing to catch most fraud
- Find out what ad fraud looks like today, and how it affects every form of digital ads
- Learn how you can look at your own analytics and take action to reduce ad fraud
- Dr. Augustine Fou, Independent Ad Fraud Investigator
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