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Thursday | November 12

10:00 AM – 11:30 AM
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Deep Dive -- Drilling Down on Changes in Customer & Consumer Behavior

How do you know what your customers want? Do you know what they’re doing? In a post-pandemic digital-first age, are your customers coming to you with higher expectations? Today’s businesses and consumers are re-thinking what’s possible online, from collaborating and training to personal and service appointments to purchases and more. Join us as we take a look at what’s changed, what’s stayed the same and where and how customers want to connect.

Key Takeaways:
  • Discover where customers are spending their time and money online and offline
  • Understand the limits of a new digital environment and ways to find new pathways to engage consumers
  • Learn why there’s even more at stake for today’s businesses to build value and a relationship with their customers
Moderated By:
Presented By:
  • Nancy Harhut, Chief Creative Officer, HBT Marketing
  • Heidi Green, Director of Donor Communications and Advising, Universal Healthcare Foundation of Connecticut
  • Sue Burton, Senior Vice President, Enterprise Marketing and Environment Social Governance Programs, Bank of America
  • Greg Long, Head of Customer Lead Generation and Delivery, MassMutual
10:00 AM – 11:00 AM
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Keynote: Building Social Equity, Brick by Brick with James Gregson, LEGO

Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing digital marketing landscape, James will take you through how The LEGO Group and their internal creative agency has developed a beloved social media media community through compelling content across audiences and social channels.
 
Presented By:
  • James Gregson, Creative Director, Digital, LEGO Creative Agency, Americas