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Thursday | November 19

10:00 AM – 11:00 AM
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4 Habits of a Highly Empathetic Marketer 

Back in marketing 101 class, we learned about relationship marketing and how it's the basis for meaningful customer experiences. But somewhere along the line, we may have forgotten that empathy, curiosity and listening are at the core of what marketing does best. We will discuss the tools, technologies and concrete steps you can take to cultivate the habits of a highly empathetic marketer so you can personally reach your customers and create rave-worthy brand experiences. And remember the simple truth: relationships come before transactions. 
 
Presented By:
10:00 AM – 11:00 AM
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The New Rules of Marketing in an Age of Social Change

2020 has signaled a strange new normal, one in which consumers increasingly look to align with brands on values that extend well beyond what our products and services do. It has caught many marketing teams unprepared for this collision between social movements and marketing. Amid the chaos, there is an opportunity for all brands to earn trust, stay relevant, and create loyalty and growth. It requires us to take meaningful actions that help both our organizations and the communities and movements now driving global narratives. If this is the new normal, we need new rules of engagement.

In this interactive session with unapologetic marketing truth-teller Katie Martell and Julie Perino of Adobe, you will hear:
  • The difference between meaningful support and pandering 
  • The seven risks of performative brand allyship
  • How to navigate an age of accountability, cancel culture and employee activism
Presented By:
  • Katie Martell, Unapologetic Marketing Truth-Teller, Author and Marketing & Communications Consultant