But, by the time the second week back at work in January has also rolled by, all that determination in the office almost invariably gives way to ‘routine’ once again, and – dare I say it? – acceptance that this might really be as good as it gets. Well, it doesn’t have to be this way of course, which is why I’m hereby advocating that we should all start making and sticking toour New Year’s marketing resolutions right now.
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