A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due to a change in the way people are consuming information. This past year, Google rolled out a new mobile-first algorithm due to the rise in mobile use. Today, 57% of Google searches occur on mobile devices as opposed to the 43% of searches occurring on desktops.32 Data-Driven Tips to Optimize Mobile Marketing [Infographic]
A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due to a change in the way people are consuming information. This past year, Google rolled out a new mobile-first algorithm due to the rise in mobile use. Today, 57% of Google searches occur on mobile devices as opposed to the 43% of searches occurring on desktops.
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