A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due to a change in the way people are consuming information. This past year, Google rolled out a new mobile-first algorithm due to the rise in mobile use. Today, 57% of Google searches occur on mobile devices as opposed to the 43% of searches occurring on desktops.
The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
Just a few of our current members:
Looking for a reputable vendors that specialize in the lead generation vertical?
The LeadsCouncil Business Directory is a great place to start your search! Simply Click on the image to download the latest LeadsCouncil Directory.
2014 Insurance Benchmarking Report is Now Available
A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?