As of 2014, there were some 76.5 million blogs on WordPress alone. How is an enterprising blogger supposed to stand out? Lucky you, I’ve got four suggestions on how you can ensure your next blog post does just that:
Start Off on the Right Foot
I ran headlong into my first blog like a dehydrated camel runs to water. I was so excited to get started that I didn’t look at all my options. Instead, I picked the first blogging site that I tripped over while Googling some variation of “best blogging platforms,” never once considering that there might be other possibilities. What I should’ve done was take a day or two to pore over a list of free blogging sites and make my own list of pros and cons. From plug-ins to built-in hosting to SEO support, there is so much more than a free domain to consider when you’re picking a blogging platform. If you’re not happy where you are, now might be the perfect time to relocate. You can also check out this page at firstsiteguide.com for resources that will help you level up your blogging skills.
Write With Your Readers in Mind
American short story writer and novelist John Cheever once said, “I can’t write without a reader. It’s precisely like a kiss—you can’t do it alone.” Of course, that doesn’t prevent people from trying. Just like you tried to practice kissing on your hand in junior high (I’m just guessing…), there are lots of writers who concentrate on what a blog means to them instead of what it will mean to their audience.
Does your blog answer a question?
Does it solve a problem?
Does it evoke an emotion?
Does it help make your readers’ lives easier in some way?
If you can’t answer ‘yes’ to at least one of those questions, you have a serious problem. Find a way to make every blog fit into one of those four categories (bonus points if it fits more than one) and you’ll not only please the readers you already have, you’ll also inspire them to pass your work on to others. And, just like that, you got yourself noticed…!
Embrace the Rise of Visual Content
Some 65 percent of people are classified as visual learners, meaning they process and retain visual information better than they process and retain text-based info. Consider, then, that blogs without graphics are essentially excluded that 65 percent. Not a great idea, is it? Pretty, colorful pictures and data-packed infographics are also a great way to break up long paragraphs, repackage interesting information you don’t want readers to miss, and emphasize important points. Visual content also serves as a sort of attention-getting flag; when someone shares a chunk of text on social media it has a tendency to melt into the rest of the noise on people’s newsfeeds, but a great graphic will make people not only sit up and take notice but hopefully click through.
Reach Out to Industry Influencers
There’s a lot you can learn from Taco Bell, and I’m not talking about bean burritos. Once upon a time, as this case study illustrates, Taco Bell was struggling on social media. Their engagement numbers were low and they didn’t have many followers. To correct that problem, they started initiating conversations with Twitter users who had more than 10,000 followers. This strategy accomplished several things:
Suddenly the Taco Bell name was trending all over Twitter
The cute, lighthearted banter the brand used in their tweets made them seem cool and a lot less “corporate giant-y”
Their creative use of hashtags maximized their reach exponentially
So yeah, be like Taco Bell. Start conversations with people who already have big followings, include a link to your next blog post, and give them a reason to share it with their followers. That’s how you network in the 21st century.
Here’s some more food for thought courtesy of 10 of the best social media campaigns of 2015:
Feeling inspired yet? I hope so, because the ability to get your next blog post notice is firmly in your hands. You’ve got all the info to be a success – what are you going to do with it?