Let me just put this out there: I don’t think you are running a bad email marketing campaign. In fact, chances are you have worked your way through some rough attempts early on and have landed upon a strategy that offers consistent returns time and time again. What I am suggesting, however, is
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– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?
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